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Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand ... . The ad, by DraftFCB, is supported by print, digital and viral activity, with an emphasis on Nivea ...

Dove seeks 'brand love' with strategic shift to Facebook

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 08:30

." The company has rolled out a "Dove ad makeover" Facebook app in the UK after it tested well in Brazil and Australia. The app allows users to replace "negative" ads for products such as weight-loss supplements with "positive" Dove ads that boost the recipient's self-esteem and have been paid for by the brand ...

Vinnie Jones revealed as new face for 'Make Mine Milk' push

By Loulla-Mae Eleftheriou-Smith, 11 May 12, 11:55

the "Make mine milk" campaign to encourage consumers to drink low-fat milk. ... The campaign has been running since April 2010 when it launched a series of ads featuring Pixie Lott and Gordan Ramsay. The campaign has been backed by a 7.5m marketing spend from the Milk ... , the funding will end in October this year. Jones will feature in an outdoor campaign on UK buses from today ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

of gravity toward the East. It grabbed headlines, but Polman downplays his attendance at the event, adding ... , and the quick-fix cuts to marketing budgets. When it increased its ad and promotions (A P) spend last year by only 120m, to 5bn, commentators were quick to note this was significantly below the 300m added ...

Brad Pitt to be new face of Chanel No 5

By John Reynolds, 10 May 12, 11:02

Pitt will be the face of the upcoming advertising campaign for Chanel No 5, Chanel disclosed ... advertising campaign is expected to start filming in London this week. Previous films stars including ... ad featuring Kidman in 2004 was reported to have cost $60m and was directed by 'Moulin Rouge ...

Sector Insight: soap, bath and shower

By Jane Bainbridge, 09 May 12, 09:30

Unilever it has helped boost sales for Colgate-Palmolive in 2011 but its TV ad for Sanex Zero % was banned ...

Boots revamps pharmacies to reflect specialities

By Matthew Chapman, 04 May 12, 01:20

." The icons been designed by Boots' ad agency Mother. The new messaging will be communicated in press ... . A Boots spokeswoman added: "We are not going to be rolling out a chain of GP or dentist surgeries ...

Save the planet marketing 'won't change consumer behaviour'

By Gemma Charles, 03 May 12, 08:30

". However, he criticised Procter Gamble's 'Future Friendly' campaign as "dated and unfocused". Hall ... campaign and in 2011, we saw a record number (more than 11,000) of votes received for the 'FF' award ...

Welsh rugby stars soften up with Dove Men+Care partnership

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 02:39

its Dove Men+Care range in 2010, supported by a major brand campaign using the strapline, "Isn t it time for comfortable skin?". The campaign was one of the first in a series of marketing pushes from ... the sector. The brand instead created a tongue-in-cheek campaign to bring new male consumers ...

Brand Manager of the Week: Lucy Green

02 May 12, 12:00

favourite ever marketing campaign? I'm loving Lynx's 'Attract the chaos' at the moment. Do you have ... to effectively integrate it in our campaigns and how it can deliver strong ROI. What hobbies do you have ...