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Direct Line Group recruits former HSBC marketer Evans

By Alex Brownsell, 17 May 12, 08:30

brand , with TV ads featuring its bulldog mascot, joined by actor Martin Clunes. ...

Amex rolls out first SMS-interactive billboard

By Alex Brownsell, 08 May 12, 11:45

campaign really brings to life our service in a creative, compelling and engaging way." The activity forms part of American Express's long-running 'Realise the Potential' campaign. The payment company ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

with three things already... The Little Boxes brand ad that sets out the philosophy. The launch ... through-the-line with the next part of our Little Boxes campaign, complete with a big digital play. In the original Little Boxes brand ad there were little 5 butterflies coming out of ATMs that was the nod ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...

Brand Barometer: Social media performance of Virgin Money

By Gemma Charles, 27 April 12, 12:00

and Facebook used to promote sponsorship. Although Virgin Money added the London Marathon to its Timeline ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

Foods Europe Twitter feed: Reaction to Mars' Euro 2012 ad However, it has also allowed instant ... appeared on Twitter about the latest Mars ad, created by Abbott Mead Vickers BBDO, featuring a Mars ... such as 'one of the cheapest, worst ads ever,' and 'the most pitiful ad I've ever seen'. These were balanced ...

O2 takes aim at PayPal with mobile payments service

By Sarah Shearman, 26 April 12, 09:18

to roll out a major above-the-line campaign at the end of the year. The service was unveiled at a press ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

do we fundamentally change the way we are doing business?" Relaxed and engaging, the one-time ad ... s fanbase during a month, and campaigns by test partner Ben Jerry s reached 98% of their total fans, a ...

Barclays uses 'angry boy' viral to push Pingit app

By Alex Brownsell, 13 April 12, 08:30

Barclays has rolled out a viral campaign to promote its Pingit app, which allows users to send ... The free app, which is now available to all UK bank and building society customers, has been downloaded 400,000 since launching in February . To push it to a wider audience, Barclays has unveiled an interacting digital campaign encouraging consumers to settle debts through the Pingit app. A humorous ...