Search Results for: Ad campaign

Search headlines only Include Brand Republic articles

Results 1 - 10 of 1179 matching results

Sort results by: relevance | date

Results per page

1 2 3 4 5 ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

, enlisted unsigned artist Sun for Moon to cover Kiss' rock anthem Crazy Crazy Nights for an ad campaign ... -edition packs, giving fans access to a free remix track to download. It has recently rolled out an ad campaign ... after its original release, due to its use in a Levi's 501s TV ad, the power of marrying a brand ...

Brand Manager of the Week: Malcolm Parkinson

23 May 12, 12:00

's lives at many levels. What is your favourite ever marketing campaign? Nescafe's 'Love affair ...

The truth about lying on your CV

By Suzy Bashford, 17 May 12, 01:00

place a recruitment ad, sift through CVs, invite candidates to an interview and obtain references ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

,' he says, before adding a comment that lacks the bluster one might expect from a 'Buller' man: 'I ... and Haymarket founder Michael Heseltine. THE CAMPAIGN 'PRICES WORTH CHECKING OUT' Ocado has stepped up its marketing efforts with a press campaign highlighting its price-match offer against Tesco ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

of gravity toward the East. It grabbed headlines, but Polman downplays his attendance at the event, adding ... , and the quick-fix cuts to marketing budgets. When it increased its ad and promotions (A P) spend last year by only 120m, to 5bn, commentators were quick to note this was significantly below the 300m added ...

We'll call you: Everything Everywhere

09 May 12, 11:00

Mole was excited by news of an Everything Everywhere lobbying campaign for 4G mobile service ... story on the BBC about you launching a campaign about 4G. Orange That operation is still under ... or August. Mktg Do you know anything about this 4G campaign? I think it's called 4G Britain. Orange ... -handler didn't seem well briefed about the Everything Everywhere lobbying campaign, and appeared confused about ...

Brand Manager of the Week: Thuy Nguyen

09 May 12, 11:00

has been brought to life in the recent TV campaign. What was your first job? I had the usual ... campaign? Honda 'Cog'; that the product was integral to the creative is a marketing dream. What ...

Revolution: Special Report - Real-time bidding - A new dawn for display?

By Stuart Derrick, 04 May 12, 08:00

that suppliers are using appropriate safeguards so that ads appear on sites that match both campaign and brand ... the winning ad. RTB has been around for a few years, but it is only in the past 12 months that brands ... with the data held by a brand. This promises to give advert isers a much more targeted ad, and one ...

Save the planet marketing 'won't change consumer behaviour'

By Gemma Charles, 03 May 12, 08:30

". However, he criticised Procter Gamble's 'Future Friendly' campaign as "dated and unfocused". Hall ... campaign and in 2011, we saw a record number (more than 11,000) of votes received for the 'FF' award ...

Brand Manager of the Week: Lucy Green

02 May 12, 12:00

favourite ever marketing campaign? I'm loving Lynx's 'Attract the chaos' at the moment. Do you have ... to effectively integrate it in our campaigns and how it can deliver strong ROI. What hobbies do you have ...