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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers ... to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch, with the strategy behind the campaign to promote how it is fun to drive, by focusing on the driver, rather than ...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Twitter campaign. It is also looking to target emerging markets such as China through its global social ... after General Motors recently announced it was cutting its Facebook ad spend, in favour of a content ...

RAC hires John Orriss to head marketing

By Matthew Chapman, 23 May 12, 11:00

by the RAC's owner, The Carlyle Group, of all its business suppliers. RAC is currently holding an ad ...

Ford launches pan-European 'social influencer' campaign

By Sarah Shearman, 10 May 12, 10:19

Ford is targeting "social influencers" in the automotive sector with a "perks" scheme, as it looks to drum up awareness around the launch of its new B-Max people carrier vehicle.

Toyota brings 'Always a Better Way' global positioning to UK

By Alex Brownsell, 09 May 12, 08:30

will be extended to ad campaigns in co-ordination with model launches. It does not appear in Toyota s recent Yaris campaign, which features an animated rapper. ...

Autoglass appoints new marketing director

By Matthew Chapman, 09 May 12, 08:30

month launched its latest TV campaign starring its own staff, which was intended to draw attention ...

Brand Barometer: Social media performance of Audi

By Gemma Charles, Public affairs editor, Marketing, 09 May 12, 12:00

January - Audi's 'Vampire Party' ad made its debut ahead of the 2012 Super Bowl. The commercial aired on TV in the US, but was discussed around the world via social media. February ... -the-scenes images from its 'Ugly Duckling' ad before unveiling it on 1 April. Conversation around the ad was minimal ...

Adwatch (May 2) Top 20 recall: Audi

By Jamie Maker, director, Brave, 02 May 12, 08:00

Skip to table From the opening frame of this ad, you're immediately thrown into a fairy ... ? And right there is the realisation that this is a car ad that's grabbed me. Not through style, being ... TV ad for a car; I'm watching a fairy tale. I half expect to see James Stewart walk in from the set ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...

Nissan's soaring sales: the strategy behind the success

By Alex Brownsell, 19 April 12, 10:00

received plaudits in the marketing industry for the quality of their ads, Nissan's rise has come without a 'eureka' 30-second TV ad or PR breakthrough. Wider trends Instead, according to Andrew Jackson, head ...