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Subway out-muscles McDonald's on Facebook

By Gemma Charles, 21 May 12, 08:30

media strategy, which is handled by WCRS, has been built around community management and campaign engagement. This year it launched two campaign initiatives around health, "Live Fresh, Win Big" and "Train ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

By John Reynolds, 15 May 12, 08:30

through a TV ad in the next phase of the ongoing A-Z campaign, showcasing a series of McDonald s ethical ... customers a key aim of our overarching business strategy, he added. The MakeUpYourOwnMind.co.uk site ...

Trinity Leeds kicks off online hype ahead of 2013 opening

By Matthew Chapman, 10 May 12, 08:44

Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m ... The Facebook campaign will help make five peoples' wishes a reality, by providing the support ... reality. The 'What Do You Want to Achieve?' campaign was created by SKV Communications and is designed ... . The campaign will run until 18 May. Paul Smith, development marketing manager at Trinity Leeds, said: ""We ...

McDonald's serves up 'one a day' fizzy drink for kids

By Daniel Farey-Jones, 09 May 12, 10:23

s restaurants will serve the drink nationwide from next Wednesday (16 May). An "extensive" ad campaign by Leo ... The drink blends 60% fruit juice from grapes, apples and raspberries with natural sparkling water. It contains no added sugar, other than natural sugar from the fruit. A 250ml serving contains 25 grams ...

Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead ... are official Games sponsors, unveiled multimillion-pound campaigns featuring athletes. Earlier this year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign featuring four Olympic athletes. Subway s campaign across TV, outdoor, digital and social, which launches ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

. Last week, it launched its biggest campaign to date, placing young British talent at the heart of its ... Rose. Adidas marketing director Nick Craggs describes the campaign as offering an opportunity ... Olympics campaign, and getting him to choose one of his own favourite young singers, Katy B, for it ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

was publicised by a one-off, 60-second TV ad the day before. Explaining the promotion, fittingly over a coffee ... and current campaign is 'the people connection'. While it may appear to Londoners that there is a Starbucks ... leader, has a strong foothold, backed by ads starring George Clooney. One area where Starbucks has ...

Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

human rights and environmental pressure groups have joined forces this week to stage a campaign targeting Games sponsors Dow Chemical, Rio Tinto and BP. The joint campaign, Greenwash Gold 2012 , feat ... at the Olympics. He added that Heineken will draw back from running marketing activity around family events ...

Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods

By Noelle McElhatton, 17 April 12, 08:30

sponsorship by McDonald s and Coca-Cola most unhelpful at the launch of its anti-obesity campaign ... to deflect some of the criticism, and we await the ads from McDonald s et al extolling the very real ... . Disappointingly, the latest ad from the official restaurant provider to London 2012, timed for the '100 days ...