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Xbox recruits Chelsea stars for Summer of Sport campaign

with a marketing campaign for its Xbox console featuring Chelsea footballers and a mass-participation 100 ... The 'Summer of Sports' campaign, run in partnership with the Right To Play charity, will focus ... on either 16 or 17 June. A series of ads on platforms including Xbox Live and MSN will encourage ... ' campaign. Game with Fame events, where Xbox 360 owners will get the chance to meet and play Kinect ...

Government focuses on growth in new cross-Whitehall marketing strategy

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross ... at entrepreneurs will run under the 'GREAT' campaign banner, which was launched to promote the UK abroad; another drive will use the strap-line 'There's a business in everyone'. A further campaign will encourage people ... of the government's growth strategy. Other campaigns set for the coming year include activity to promote ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

recognises that while digital and co-creation will be the default in future government campaigns ...

VIDEO: Samsung marketer outlines Hope Relay goals

Hope Relay app. This also allows them to create their own avatar, which can appear in Samsung ads ...

VisitEngland defends £5m campaign after industry attack

on the body's 'GREAT' campaign to promote domestic tourism. ... fire at an ABTA conference for funding a campaign discouraging British consumers from holidaying abroad. In the TV ad, which rolled out in March, actor Stephen Fry asks Why on earth would anyone want to go ... operators spent an additional 116m for the same purpose. I think this puts a 5m campaign into perspective ...

Unilever tops 2012 Marketing Society Awards nominations

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...

Cancer Research UK campaign supports removal of tobacco brands

Cancer Research UK has created a hard-hitting marketing campaign to highlight the impact of tobacco ... The campaign, created by Abbott Mead Vickers BBDO, shows a group of primary school children ... .org." The campaign includes a YouTube video, which then calls for members of the public to sign a petition to ban branding on tobacco packaging, supported by a series of press ads. The film coincides with Cancer ...

VIDEO: Launch of the M&S 'Shwopping' campaign

&S), to discuss the brand's newly launched 'Shwopping' campaign, fronted by Joanna Lumley. ... brightcove.createExperiences(); The campaign will be spearheaded by a television spot starring Lumley and is designed to change consumer ... Marketing why Lumley was chosen to front the campaign and discusses how it has already made a splash ...

Boris bids for Tech City to join London & Partners

is the government body that encourages digital and tech businesses to station themselves in London, adding to the UK ...

Charities should share tax burden

, with brilliant campaigns for the RSPCA, NSPCC, Barnardo's, Amnesty International and St John Ambulance . Last year's D AD Black Pencil for Installations was won by Human Rights Watch. - The top 10 charities ...

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