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Nivea signs Euro 96 team mates for skincare push

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:05

In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand ... . The ad, by DraftFCB, is supported by print, digital and viral activity, with an emphasis on Nivea ...

Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers ... to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch, with the strategy behind the campaign to promote how it is fun to drive, by focusing on the driver, rather than ...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

Twitter campaign. It is also looking to target emerging markets such as China through its global social ... after General Motors recently announced it was cutting its Facebook ad spend, in favour of a content ...

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T ... by Procter Gamble s Best job Olympic campaign, along comes another ad that is sure to put a dent in even ... she stays in safe hands . The ad is already picking up a lot of social-media shares ... , version: 2});}catch(e){} Hovis: Farmer s Lad The ad, which supports the launch of Hovis ...

Google's Schmidt says he 'disagrees' with EU competition concerns

By Sarah Shearman, 24 May 12, 11:35

from offering tools to allow them to transfer search advertising campaigns across AdWords and other ...

Facebook 'plotting ad-tracking system'

By Sarah Shearman, 24 May 12, 11:24

networking site. The FT also claims premium ad slots, such as those in users' newsfeeds, will be able ... and it is up to Facebook and ourselves to work this out." He added that the move by GM was "short-sighted". Ford came to Facebook's defence, issuing a statement saying it had found Facebook ads to be "very ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

, enlisted unsigned artist Sun for Moon to cover Kiss' rock anthem Crazy Crazy Nights for an ad campaign ... -edition packs, giving fans access to a free remix track to download. It has recently rolled out an ad campaign ... after its original release, due to its use in a Levi's 501s TV ad, the power of marrying a brand ...

Novak Djokovic to wear Uniqlo at French Open

By John Reynolds, 24 May 12, 11:08

-based campaign entitles "Sporttweet" to promote its summer sportswear. Djokovic's tie-up with Uniqlo would ...

Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

The brand invested in its first major European marketing campaign last month, writes Kim Benjamin. ... campaign across the UK, France, Germany, Austria and Switzerland. It also announced plans to air a branded ... kicked in the door to the UK market six years ago with an extremely aggressive product-seeding campaign ...

Media360: Virgin Media marketing chief on David Tennant signing

By Daniel Farey-Jones, 23 May 12, 12:45

' actor, who has appeared in three ads for the brand since the end of March . "Millward Brown tell us ... was really engaging and who wasn t commonly used in advertising," he said. "He's only ever done ads once ... of stories." Despite Gilbert's approval, the ads have not been entirely problem-free. One had ...