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Tesco gives ready meals multimillion-pound revamp

campaign, with the slogan '20% more at no extra cost'. ... ready meals category buying manager, said: "As well as adding more meat, we'll be using higher quality ...

Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

The brand invested in its first major European marketing campaign last month, writes Kim Benjamin. ... campaign across the UK, France, Germany, Austria and Switzerland. It also announced plans to air a branded ... kicked in the door to the UK market six years ago with an extremely aggressive product-seeding campaign ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ... , the founding partner of the retailer s ad agency Adam Eve, to tell the story of the changes they have made ... with TV lead John Lewis into ad-funded programming, which has been in vogue with some brands in recent ...

M&S profits drop for first time in three years

By Matthew Chapman, 22 May 12, 09:05

to bolster its general merchandise offering the retailer has launched a "shwopping" ad campaign fronted ... . It has admitted its offer in its Good tier of clothing was not strong enough and added ...

Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

By Maisie McCabe, 18 May 12, 01:18

its 'Never Knowingly Undersold' campaign to radio, it was announced today. ... away from television ads amid concerns its mass reach was "not right for the brand". The marketer took ... and beauty." Almost half a million people shared the John Lewis Christmas ad on Facebook, which also ... Lewis' TV ads, including its 'Never Knowingly Undersold' ad from April 2011 and the much ...

Industry view: Does M&S's new value food range hit the spot?

By Matthew Chapman, 14 May 12, 01:00

S started a television campaign on Saturday featuring the strapline M S quality now at prices you ll love ... convenience basis. Sainsbury s campaigns like Love your Leftovers and more recently Live well for less ... and Sainsbury's on an ad hoc basis Catherine Shuttleworth, chief executive, Savvy Marketing The M S launch ...

Tesco escalates voucher war with Clubcard exchange campaign

By Matthew Chapman, 14 May 12, 08:57

-grocery products including clothes, furniture, toys and electrical goods. A television and radio campaign ... in the previously lauded Clubcard scheme drawing fire. The Big Price Drop campaign that Tesco launched before ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

,' he says, before adding a comment that lacks the bluster one might expect from a 'Buller' man: 'I ... and Haymarket founder Michael Heseltine. THE CAMPAIGN 'PRICES WORTH CHECKING OUT' Ocado has stepped up its marketing efforts with a press campaign highlighting its price-match offer against Tesco ...

Clinton Cards chief Willson-Rymer departs following administration

By Matthew Chapman, 11 May 12, 12:40

. Moonpig is running a television campaign for its latest innovation, which allows the embedding of videos ...

Trinity Leeds kicks off online hype ahead of 2013 opening

By Matthew Chapman, 10 May 12, 08:44

Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m ... The Facebook campaign will help make five peoples' wishes a reality, by providing the support ... reality. The 'What Do You Want to Achieve?' campaign was created by SKV Communications and is designed ... . The campaign will run until 18 May. Paul Smith, development marketing manager at Trinity Leeds, said: ""We ...