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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

sits alongside it,' she argues, adding that Microsoft has long held the view that it is a 'house ... The strategy to align the brands under the Microsoft umbrella was first seen last December, when a TV ad showed ... -brand campaigns since, the most recent examples being for Skype and Internet Explorer, Snare says the umbrella ...

Xbox recruits Chelsea stars for Summer of Sport campaign

By Matthew Chapman, 22 May 12, 08:30

with a marketing campaign for its Xbox console featuring Chelsea footballers and a mass-participation 100 ... The 'Summer of Sports' campaign, run in partnership with the Right To Play charity, will focus ... on either 16 or 17 June. A series of ads on platforms including Xbox Live and MSN will encourage ... ' campaign. Game with Fame events, where Xbox 360 owners will get the chance to meet and play Kinect ...

Orange invests in film ties after sponsorship review

By Matthew Chapman, 22 May 12, 08:30

in the success." Orange Wednesdays and Gold Spots activity will continue throughout next year and Day added ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

and customers of Facebook. One statistic suggests that three out of four Facebook users don t click on ads ...

The truth about lying on your CV

By Suzy Bashford, 17 May 12, 01:00

place a recruitment ad, sift through CVs, invite candidates to an interview and obtain references ...

BlackBerry looks to trump Samsung with NFC campaign

By Matthew Chapman, 14 May 12, 03:15

activity with a viral campaign that will drive viewers to a new microsite containing explanatory content about NFC technology. The launch of the campaign comes shortly after BlackBerry devices were certified with MasterCard PayPass technology, which will debut in the UK in the third quarter. Television and online ads ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

,' he says, before adding a comment that lacks the bluster one might expect from a 'Buller' man: 'I ... and Haymarket founder Michael Heseltine. THE CAMPAIGN 'PRICES WORTH CHECKING OUT' Ocado has stepped up its marketing efforts with a press campaign highlighting its price-match offer against Tesco ...

Half of UK internet users say online ads worth it for free content

By Sarah Shearman, 10 May 12, 11:30

and content at little to no cost, with only one in 10 are willing to pay for ad-free content, according to a ... %) of those surveyed are in favour of seeing more relevant ads, with six in 10 preferring to see fewer but more relevant ads, rather than a higher number of irrelevent ones. The report reveals that although ...

We'll call you: Everything Everywhere

09 May 12, 11:00

Mole was excited by news of an Everything Everywhere lobbying campaign for 4G mobile service ... story on the BBC about you launching a campaign about 4G. Orange That operation is still under ... or August. Mktg Do you know anything about this 4G campaign? I think it's called 4G Britain. Orange ... -handler didn't seem well briefed about the Everything Everywhere lobbying campaign, and appeared confused about ...

The Social Monitor: Mobile hands social power to its users

By Marketing, with Yomego, 09 May 12, 12:00

, retail and experiential,' he adds. The TV ad that kicked off the campaign received almost 900 ... iteration of this approach is a multimedia campaign that features a photography student undertaking a fashion shoot and uploading the resulting images while skydiving. 'The campaign embraces real people ...