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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

was brand manager for Smirnoff nine years ago, I produced one TV ad a year and perhaps two press ads. We ... . This covers the gamut of brand activities including innovation, new ads, packaging and PR. 'The types ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 12, 01:00

campaigns. ... ' campaign. Meanwhile, The Huffington Post stated in a recent piece: 'Burberry is the most digitally ... of understanding about how best to deliver and evaluate digital campaigns. This was highlighted in a CNBC poll, which claimed that just 13% of Facebook ads have content tailored to the timelines of individual users ...

New look for Marketing Design Awards

By Kim Benjamin, 23 May 12, 10:15

The Awards, celebrated annually, aim to showcase design to marketers as an integral part of a marketing campaign as well as encouraging industry best practice. The judging panel will feature ... in sponsorship opportunities please contact Ade Adefala on 0208 267 4921. ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

UK brands are 'leading the charge' in the way they use Twitter's ad products, according to Tony ... benchmarked internally, he said, referring to campaigns by brands such as O2, Starbucks and Cadbury. Ones ... , but claimed that Twitter is recording healthy growth from all three types of ad product. Agency sources ... was very positive . However, he warned of the need for brands to keep evaluating campaign performance. ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

adding value to the consumer as key to growth. In contrast, advertising is an old model squeezed ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

, saw ad-spend grow faster than the economy last year and predicted even better for 2012. Growth ... to society at large. And whether you're an ad-man in Seven Dials or a CMO in the City, that s a story you ...

Save the planet marketing 'won't change consumer behaviour'

By Gemma Charles, 03 May 12, 08:30

". However, he criticised Procter Gamble's 'Future Friendly' campaign as "dated and unfocused". Hall ... campaign and in 2011, we saw a record number (more than 11,000) of votes received for the 'FF' award ...

ISBA president Woods: Marketers must shape online regulation

By Alex Brownsell, 02 May 12, 03:00

after the Games." Read Campaignlive and Campaign magazine tomorrow (3 May) for further details. ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...

Locog defends role of embattled Olympic sponsors

By John Reynolds, 17 April 12, 08:30

human rights and environmental pressure groups have joined forces this week to stage a campaign targeting Games sponsors Dow Chemical, Rio Tinto and BP. The joint campaign, Greenwash Gold 2012 , feat ... at the Olympics. He added that Heineken will draw back from running marketing activity around family events ...