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Editor's comment: Google's evolution is key

By Gareth Jones, 19 October 10, 12:00

the headlines lies the fact that Google's profit is still almost wholly reliant on search ads. Of course, its ... YouTube's commercial offering, while its mobile ad business may well hold the key to its long ...

Coca-Cola axes Rooney campaign following prostitute allegations

By Mark Banham, 04 October 10, 09:36

Soft drinks giant Coca-Cola has dropped a campaign featuring England striker and brand ambassador ... The campaign was due to place the Manchester United football player's image on thousands ... , was the face of supermarket giant Asda. In February, Rooney starred in an advertising campaign for Coca-Cola brand Powerade. In the advertising campaign, a shirtless Rooney, fuelled by Powerade, took on a ...

Foster's set to remake British comedy shows

By Gemma Charles, 16 August 10, 06:22

with the revamped can featuring in new TV ads. As part of a wholesale investment in the brand by Heineken UK ...

Children's Food Campaign spoofs Change4Life ads

By Gemma Charles, 11 August 10, 07:50

The Children's Food Campaign is running a user-generated spoof ad drive, attacking government plans ... ads. The Children's Food Campaign is promoting the new page via Twitter and has already gained ... ". The Children's Food Campaign plans to send a selection of the posters to the Department of Health next month. The campaign is a response to Health Secretary Andrew Lansley's July speech when he said food and drink ...

Branson to join in Virgin Trains zombie game

By Jacob Mathias, 05 August 10, 03:19

as one of the undead." He added: "The new Don t Go Zombie campaign encapsulates our vision ... The game, designed by digital marketing agency Elvis, extends the brand's current advertising campaign and pits online users against daily motorists, who have become "zombified" by the commuter traffic ...

The iPad bandwagon rolls into town

By Ben Bold, 28 May 10, 09:30

to media agencies about the ad opportunities the app offers. Sister company Sky has also got involved ...

Facebook overhauls privacy settings... again

By Ben Bold, 27 May 10, 09:50

data with advertisers. Zuckerberg vociferously denied this. He said: "Advertisers may target ads ...

Masterclass: Personalised ads

By David Tiltman, 13 May 10, 12:00

The 'remarketing' feature within Google's personalised ad service has put a fresh twist ... Google's recent announcement that it is rolling out a personalised banner ad service has brought ... and then serves ads for that brand when they access sites within Google's Content Network. Samsung and Center ... and develops personalised banner ads. It has worked with recruitment firm Jobsite to display ads for jobs ...

Digital Work: From brief to browser

13 May 10, 12:00

game. At the core of Monopoly is negotiation, so any campaign would have to work at amplifying ... The Monopoly City Streets initiative was Hasbro's most high-profile campaign of last year ... it to fruition. Creative The agency set out to build momentum in the campaign by creating a competition ...

Future TV: Telly's vision

By Adam Woods, 13 May 10, 12:00

the opportunity to produce visually arresting, creatively eye-popping ads. Visa and CBS Outdoor have already ... in the TV gets to know the members of the household - their age, likes and dislikes - it can serve ads ... referred to as 'widget TV'. "It's about adding little bits of functionality to TVs to enable things like ...