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Twitter rolls out first wave of UK brand pages

By Sarah Shearman, 02 February 12, 12:00

. Twitter unveiled the first raft of brand pages in December last year , from US advertisers including Coca ...

Cheryl Cole launches debut shoe collection

By Nicola Clark, 07 December 11, 11:57

The new range will be supported by TV advertising, PR and online video marketing, which includes interviews with Cheryl Cole, featuring her style and beauty tips. The shoes are expected to be available in the New Year. The range incorporates eight shoe styles, priced from 79.90 to 119.85, and further ...

Comparethemarket in meerkat toys giveaway

By Sarah Shearman, 01 July 11, 09:45

backed by a "significant" marketing investment, with the launch of an integrated advertising campaign ... . Commenting on the study, Vile said: "If you look at the comparison sector it s predominantly been advertising ...

Brand backers await World Cup 2018 decision

By John Reynolds, 02 December 10, 09:07

and advertising industry, and that global brands would invest more in airtime, print and online advertising ...

LK Bennett to roll out 'real women' campaign

By Nicola Clark, 29 July 10, 01:29

by fashion photographer Anders Overgaard. The above-the-line advertising will be supported by digital ... it to connect better with female consumers. Other advertisers that have rejected heavily airbrushed models ...

Sector insight: Dog and cat food

By Jain Bainbridge, 23 June 10, 12:00

, while smaller dogs are gaining in popularity. Brand loyalty and trust are strong and advertising ... and Nestle Purina's Felix and Bakers, have all invested in advertising support as well as new formats ...

Daily Star gets ruthless

By John Reynolds, 16 June 10, 12:00

by an increase in advertising income. History, meanwhile, offers no balm. In the mid-90s, Rupert Murdoch ... advertising rates - a tactic that it has already been employing. Dennis Perks, trading manager at media ... block to a hiking of ad rates is the preference of some major tabloid advertisers ...

COI confirms 'at least 50%' cuts in Government adspend

By Joe Thomas and Gemma Charles, 02 June 10, 06:00

agencies that Government advertising expenditure could fall "by at least 50%" during this financial year ... agencies that the advertising and marketing plans have been put in place to deliver savings of around 160m ... on marketing in the year to the end of March 2009. This includes 211m on traditional advertising and a further ...