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Google's Schmidt says he 'disagrees' with EU competition concerns

By Sarah Shearman, 24 May 12, 11:35

on their own websites, because they shut out competing providers of search advertising intermediation services ... from offering tools to allow them to transfer search advertising campaigns across AdWords and other platforms for search advertising. The EU has powers to fine Google up to 10% of its global revenues ...

Facebook 'plotting ad-tracking system'

By Sarah Shearman, 24 May 12, 11:24

Facebook is working on a system to measure the impact of advertising on the platform to address ... to be bought through an automated system on behalf of advertisers. Currently, premium slots are sold directly ... point of contention for advertisers on Facebook and the issue blew up last week when General Motors announced it was to pull all advertising spend from the platform. Simon Mansell, chief executive ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

-funded programming. It could work for us." Inglis also confirmed the brand would not be advertising on TV around ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social network s IPO... to paraphrase Sir Winston Churchill... the end of the beginning or the beginning ... there. And WPP chief Sir Martin Sorrell believes Facebook is not the right environment for advertising ...

GM's Facebook strategy labelled 'shortsighted'

By Sarah Shearman, 16 May 12, 11:48

in 2009 with the One Media Manager platform, an automated program for social media advertising. Mansell ... on their pages is very small compared to other advertisers." Ford, a rival car manufacturer, has come ...

Q&A: Tony Wang, general manager Twitter UK

By Sarah Shearman, 15 May 12, 11:00

out the long-awaited advertising opportunities on the platform, discusses how brands have responded. ... of mobile is a risk factor for its advertising revenues. With mobile ads being served on a smaller screen ... advertising with the softly softly approach? Yes - we always keep in mind we want to put the user experience ...

Facebook looks to boost payments revenue through new app store

By Sarah Shearman, 10 May 12, 11:00

revenues from advertising - a business model which has caused uncertainty among investors in the lead up ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

advertisers and agencies, and to help drive the commercialisation of the business. One of her first moves ... starting mid-last year", with marketers switching from asking why they should advertise on the site ... by taking advantage of its premium product, as well as the Reach Generator packaged advertising solution ...

AOL sells 800 patents to Microsoft in $1bn deal

By Daniel Farey-Jones, 10 April 12, 11:40

and MapQuest to CompuServe, Advertising.com and others. AOL said it would continue to hold a portfolio of more than 300 patents and patent applications spanning advertising, search, content generation ...