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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...

VIDEO: Ryanair's O'Leary launches hotel comparison site

By Loulla-Mae Eleftheriou-Smith, 19 April 12, 10:03

'Leary has previously said that Ryanair invests "nothing" in advertising because his fares, he claims ... to build up the promoting, the advertising, and the brand of the Ryanairhotels.com website." O ...

Laithwaites Wine names ex-Lloyds man as marketing chief

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 12:16

a move to above-the-line advertising in the future. Caton said: "2012 is an important year ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

By Sarah Shearman, 03 April 12, 08:00

Figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers reveal brands spent ... driven "by big brand advertisers realising that digital is not just about click-though, and they can ... the increase in ad spend, comes from the industry making digital advertising "more attractive" to big brand ...

Confused.com extends Nectar partnership

By Alex Brownsell, 29 March 12, 10:41

a pitch. Its advertising had previously been handled in-house. ...

O2 launches review ahead of customer experience revamp

By Matthew Chapman, 21 March 12, 09:22

strong and clear brand across all touch points, from advertising creative to packaging. Follow ...

RB takes to Facebook to sell Cillit Bang extension

By Loulla-Mae Eleftheriou-Smith, 09 February 12, 10:10

and is bringing back its advertising character Barry Scott to bolster its marketing offensive.

TfL's Chris Macleod on marketing's battle against Olympic gridlock

By Gemma Charles, 03 February 12, 01:00

is still open for business. There's a lot of mythology we have to dispel." Underpinning the advertising ... 's 60m marketing budget . This was also the year in which TfL was named Advertiser of the Year ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft Advertising, CMAX Future Mindshare Media UK, Ford, love the summer vibes Weapon7, it delivers ... , Domino's iPad app Best use of online advertising Adam Eve, the launch of Pottermore ...