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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic

By Rachel Barnes, 10 May 12, 12:30

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands ... Unilever chief executive Paul Polman does not like advertising. Or, at least, he does not like the word 'advertising'. 'If I project ourselves out five or 10 years, then I don't see Unilever as an advertiser, I see us as a solutions provider. I see us as a co-creator, with the consumer, of mainstream ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

as Chairman of the Advertising Association (AA) to Cilla Snowball. Here he discusses progress made ... marketing officer, Amanda Mackenzie. Paraphrasing, it went something like, "Advertising is infrastructure ... , especially if they re built on brands." In three years as chairman of the Advertising Association, I have not heard anyone put it better. Advertising can be a confusing, conflicted place . As Jeremy Bullmore ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...

Marketing Promotion: How ad clearance helps brands

By Chris Mundy, 17 April 12, 12:00

Clearcast helps get advertising on air and keep it there. MD Chris Mundy explains what it does ... -tank for advertising. - What is Clearcast's mission? We want to make it easier to get ads to air. It's a clear ... judged by the ASA to have breached advertising codes. This low figure shows the work we do protects brands and advertisers from negative publicity. - What attracted you to Clearcast? It was a ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

P G's culture Advertising's public image An alternative marketing career ... advertising, you can really fuel a great deal of awareness. Q: At Facebook's first marketing conference ... advertising, digital, PR and design and in-store and organised the same way so they could be integrated ...

Yazoo targets young men with £2m brand overhaul

By Loulla-Mae Eleftheriou-Smith, 15 March 12, 11:20

advertising, YouTube, Twitter and video on demand platforms. Jules Kramer, FrieslandCampina marketing ...

'I'm our marketing director', says Ryanair boss Michael O'Leary

By Loulla-Mae Eleftheriou-Smith, 06 March 12, 08:30

's approach to advertising, claiming it will continue to focus its efforts on lowering passenger fares. ... Speaking exclusively to Marketing, O'Leary said Ryanair invests "nothing" in advertising because ... an external advertising agency, arguing that Ryanair already has "probably the most recognisable [and] infamous advertising of any company in the UK". In response to the expected rise in Air Passenger Duty ...

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

with his advertising manager, solicits suggestions from staff and uses US firm Hornet for animation ... Association of National Advertisers (ANA) found that 42% of ANA members had established internal advertising units, cost was given as the primary motive. There is no reason to suppose that UK advertisers see ...