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EDF adds brand character to Olympics reward-scheme push

By Matthew Chapman, 22 May 12, 04:21

Better Energy' advertising and in particular, to our new brand character. "Bringing together 'Thank ...

Toyota brings 'Always a Better Way' global positioning to UK

By Alex Brownsell, 09 May 12, 08:30

Toyoda outlined the global vision a year ago, when the brand vowed to develop the "safest and most responsible" vehicles on the market. A UK spokeswoman confirmed that the strapline, unveiled by Toyota Motor Corporation president Akio Toyoda last year, will be adopted in all local advertising over ...

Nectar introduces Gift Horse brand character to promote online discounts

By Sarah Shearman, 08 May 12, 11:40

push Nectar has made to promote the portal, with it being the first time it has advertised eShops on TV ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...

Flybe scraps up-scaled booking fees as part of repositioning

By Loulla-Mae Eleftheriou-Smith, 27 April 12, 09:12

The regional and domestic carrier will launch a major advertising campaign under the strapline 'Making Flying Better' at the end of this week, which the airline says is an effort to increase transparency and streamline the booking process for its customers. Flybe's marketing director Simon Lilley ...

Unilever to mark sustainability efforts through corporate campaign

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 09:50

logo within its UK advertising in 2009, and, last year outlined a fundamental change in its approach ...

Kinder Chocolate to debut on TV

By John Reynolds, 12 April 12, 01:04

Ferrero, the Italian chocolate maker, is to advertise its Kinder Chocolate product on television

M&S summer campaign to play on Olympics and Jubilee

By Matthew Chapman, 03 April 12, 08:30

Myleene Klass and Dannii Minogue return to the brand s advertising, despite having been widely reported to have been ditched last year, while Gary Barlow performs an exclusive cover version of The Beatles Here Comes the Sun . The campaign will be spearheaded by TV activity, created by RKCR/Y R ...