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HP to cut 27,000 jobs in next two years

By Matthew Chapman, 24 May 12, 09:03

augmented reality technology that is becoming prevalent in print and outdoor advertising. The Aurasma ...

M&S profits drop for first time in three years

By Matthew Chapman, 22 May 12, 09:05

is banking on a good summer and believes its 2012 summer advertising is "perfectly capturing the nation ... , which it began advertising as stand alone brands for the first time last year. The retailer has ...

Sector Insight: betting shops

By Jane Bainbridge, 15 May 12, 10:29

of the industry working in advertising and communications agencies. He has been managing partner at Partners ...

Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

stab at making it entertaining. The couple make the meal scenario is well worn in food advertising ...

Adwatch (May 2) Top 20 recall: Audi

By Jamie Maker, director, Brave, 02 May 12, 08:00

mountain road with a view of the Mediterranean. That rather homogenised approach to car advertising only ... now have the song stuck in my head. Brand strategy verdict: 9 out of 10 Audi advertising ...

Sector Insight: DIY retailing

By Jane Bainbridge, 25 April 12, 09:00

customer insight, financial services, all advertising, instore brand marketing and PR and local community ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

By Richard Warren, Joint chief executive, DLKW Lowe, 25 April 12, 12:00

's advertising for the past two or three years. Some kind of themed price-cutting campaign or offer mechanic ... between supermarkets? Or, put another way, is the ' 110m advertising review', really an ad review, or a ... Advertising/Mindshare 37 10 ( ) B Q McCann Erickson/ ZenithOptimedia 36 ...