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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic

By Rachel Barnes, 10 May 12, 12:30

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands ... Unilever chief executive Paul Polman does not like advertising. Or, at least, he does not like the word 'advertising'. 'If I project ourselves out five or 10 years, then I don't see Unilever as an advertiser, I see us as a solutions provider. I see us as a co-creator, with the consumer, of mainstream ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

thief] can do nothing. Will there be a play on consumer trust in advertising the Wallet? I don ...

Should advertisers have a role in the policing of newspapers and blogs? The Marketing Society Forum

05 April 12, 12:00

NO - JANE ASSCHER, MANAGING PARTNER AND CHAIRMAN, 23RED Advertisers already have a de facto ... 's closure, for example. Editorial context and advertising content have a symbiotic relationship ... with their wallets. While the advertising industry's self-regulatory system is funded by the ASBOF/BASBOF 1 ...

Alan Mitchell: Advertisers, face it, your consumers hate you

By Alan Mitchell, 29 March 12, 01:00

Advertising Association research suggests marketing's image is in dire need of a makeover ... Take a look at this recent quote. 'Advertising is facing a problem. Favourability has evaporated ... of the Advertising Association. His strongly worded wake-up call, originally written for the RSA Journal last winter, is based on longitudinal research by the Advertising Association, showing a secular decline ...

Government alcohol strategy comes under fire from advertisers

By Gemma Charles, 26 March 12, 07:40

Advertisers have warned that the Government's new alcohol strategy, which sets out a plan to ensure ... on alcohol advertising. On the current regulations, the strategy noted: "While these rules restrict ... advertising. "We will work with the ASA and Ofcom to examine ways to ensure that adverts promoting alcohol ... affairs at advertiser body Isba, hit out at the plan. He said: "The existing rules already ban alcohol ...

ISBA Conference: Advertisers to explore taking a role in press regulation

By Arif Durrani, 22 March 12, 10:00

Commission by having its advertising members favour those newspapers who are part fo the industry body. ... Committee will raise the idea that advertisers can be crucial in using the power of ad spend to punish media ... ] is in the process of creating a new PCC. I think it presents an opportunity for advertisers to talk to David Hunt ... the influence advertisers are perceived to have exercised before the closure of News International s Sunday ...

ISBA Conference: Advertisers must prove their economic worth

By Gemma Charles, 21 March 12, 11:35

Advertisers must get better at demonstrating their importance to the economy to ward off the threat ... In a wide-ranging address to the ISBA Conference this morning, Whittingdale said advertising ... across why advertising is important." However, he warned that five years on since his last speech ... that the "pressure has not diminished" to go further on restrictions on advertising food that is high in fat, salt ...

Think with Google: How can I get the most out of online video advertising?

By Sarah Speake, Strategic marketing director, Google UK & Ireland, 07 March 12, 12:00

Last year, John Wanamaker's 'half the money I spend on advertising is wasted' adage applied ... such as YouTube 's TrueView Video ads, advertisers can add to the precision offered by contextual, demographic and behavioural targeting by paying only for actual views, rather than potential impressions. The advertiser pays when a viewer chooses to watch its ad or not skip it. You get the best of TV and online advertising ...

What Google's privacy changes mean for advertisers

By Matt Stannard, chief technology officer, 4Ps, 01 March 12, 02:45

), explains what advertisers need to know about the changes to Google's privacy policy. ... . Google has been pushing this in its recent advertising campaigns and we are seeing the number of searches ... to advertisers across the Google Network as it allows them to really refine and target a user based on several ... messages in which they refer to a skiing holiday, could be used to provide more contextual advertising ...

Two thirds of Brits express annoyance over mobile advertising

By Matthew Chapman, 24 February 12, 08:40

to receive unwanted advertising, according to research by YouGov. ... advertising on PCs or laptops and could come as a blow to Facebook, which is expected to announce a mobile advertising platform on 27 February. Research found that more than one in four (27%) British people would ... much advertising. The median definition from the 2,054 respondents of "too much advertising ...