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Marketing guru: 'If you're working in marketing for a tobacco company, it's time to leave the country'

By Will Harris, 09 May 12, 12:00

then deepen a notch ... 'Fags,' they'd say. 'Not sure I approve of tobacco advertising, but I suppose if it ...

Desperate Housewife Eva Longoria becomes face of Sheba

By John Reynolds, 08 May 12, 11:49

global campaign, marking the first time the brand has used a celebrity face to head up its advertising.

Nectar introduces Gift Horse brand character to promote online discounts

By Sarah Shearman, 08 May 12, 11:40

push Nectar has made to promote the portal, with it being the first time it has advertised eShops on TV ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

as Chairman of the Advertising Association (AA) to Cilla Snowball. Here he discusses progress made ... marketing officer, Amanda Mackenzie. Paraphrasing, it went something like, "Advertising is infrastructure ... , especially if they re built on brands." In three years as chairman of the Advertising Association, I have not heard anyone put it better. Advertising can be a confusing, conflicted place . As Jeremy Bullmore ...

Gallo teams up with Universal Pictures for film club drive

By Gemma Charles, 08 May 12, 08:30

The drive, created by The Assembly, comprises digital and social marketing, advertising, PR, events and sampling and launches this month. At the heart of the campaign is a specially built member microsite where people can claim a DVD with every purchase of specially marked Gallo wines. The site ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

thief] can do nothing. Will there be a play on consumer trust in advertising the Wallet? I don ...

Boots revamps pharmacies to reflect specialities

By Matthew Chapman, 04 May 12, 01:20

advertising with the potential for TV advertising to raise awareness of some services such as eye health ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

By Kim Benjamin, 04 May 12, 08:00

used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers. ... that allows digital advertisers to manage multiple ad and data exchange accounts through one interface ... of integration with the rest of its technology and products, such as AdWords and DoubleClick for Advertisers ... hard to make expandable ads, video and even takeovers available to our advertisers via RTB,' he says ...

Revolution: Social Media - ROI: Like it or lump it

By Kim Benjamin, 04 May 12, 08:00

combine that with TV advertising, they can really fuel a great deal of awareness. Data and tools ... THAN PAID ADS ' The latest trend in social media is not being set by advertising executives ... impression is at least as good as paid advertising. What's more, it is organic because it is being generated ...

Revolution: Special Report - Real-time bidding - A new dawn for display?

By Stuart Derrick, 04 May 12, 08:00

of eyeballs to competing advertisers, hold an auction to decide who gets the impression, and then serve ... benefit of RTB. Among advertisers, 42% pointed to reduced media 'wastage', better targeting and lower cost ... that is served. Crucially, it allows advertisers to buy on an impression-by-impression basis. As a page loads ...