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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

brand manager, I was master of a few marketing disciplines: basically TV and press advertising,' agrees ... treatment to other territories.Where brand development is light: - Study the advertising and promotion ... together as a team. I was attracted to brand management by the glamour - the advertising, that sort ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

adding value to the consumer as key to growth. In contrast, advertising is an old model squeezed ... to run advertising for Nike, and we grew up being a company built on amazing athletes, products and advertising. We are entering a phase now where all our advertising still has an emotional value, but you ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft Advertising, CMAX Future Mindshare Media UK, Ford, love the summer vibes Weapon7, it delivers ... , Domino's iPad app Best use of online advertising Adam Eve, the launch of Pottermore ...

BrandMAX digest: 'B' is for business as well as for brands

By Staff, 30 September 11, 12:00

, is happy to be less 'gut' and more research-oriented. It sets great store by testing advertising ... per lost sale married with evidence that a brand is 'achieving a certain awareness on advertising per ... see 'a direct link between the advertising and the brand monitor ... so I know that the advertising ...

Manchester United net DHL in multimillion pound sponsorship deal

By Daniel Farey-Jones, 22 August 11, 09:41

of United platforms. These include digital advertising on perimeter boards, match day programmes ...

MarketingQED sign up as partner for BrandMAX

By staff, 25 July 11, 11:56

room for 250 senior marketers, partners and leading advertising and communication practitioners who ...

Royal Mail claims more than 14m items sent with DM support service

By Loulla-Mae Eleftheriou-Smith, 23 June 11, 10:07

Royal Mail claims that 80 advertisers have used its Advertising Mail service in just three weeks. ... The Advertising Mail service has been introduced as a product designed to support direct mail ... with other forms of advertising. Royal Mail claims that more than 14 million items have been posted since its launch. The company said that a further 100 potential advertisers, on top of the 80 already ...

Marketing Society Awards for Excellence 2011: B2B Marketing

07 June 11, 10:00

developed a series of long-copy posters for clients not spending on outdoor advertising. The campaign ... , advertising, email, experiential and direct mail. As a result, spontaneous awareness of the iShares brand ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

executions. Fells, who was responsible for the brand's return to TV advertising after a four-year absence ... the success of its UK advertising. Armstrong commissioned a special version of its popular 'Impossible dream ... to generate rather limp pan-European advertising, under her stewardship its UK marketing division has earned a ...