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Dove seeks 'brand love' with strategic shift to Facebook

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 08:30

think advertising on Facebook doesn t pay back, but for Dove, this is the right thing to do ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic

By Rachel Barnes, 10 May 12, 12:30

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands ... Unilever chief executive Paul Polman does not like advertising. Or, at least, he does not like the word 'advertising'. 'If I project ourselves out five or 10 years, then I don't see Unilever as an advertiser, I see us as a solutions provider. I see us as a co-creator, with the consumer, of mainstream ...

Brad Pitt to be new face of Chanel No 5

By John Reynolds, 10 May 12, 11:02

Pitt will be the face of the upcoming advertising campaign for Chanel No 5, Chanel disclosed on Twitter. The signing up of Pitt is thought to mark the first time that the perfume has been promoted ... advertising campaign is expected to start filming in London this week. Previous films stars including ...

Boots revamps pharmacies to reflect specialities

By Matthew Chapman, 04 May 12, 01:20

advertising with the potential for TV advertising to raise awareness of some services such as eye health ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

By Rachel Barnes, 01 May 12, 08:30

and advertising. Where products came from, and the company behind them, will be factors in purchase decisions ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

about an ad, the advertisers need to take note. If it is during sarcastic commentary about a football ... positive view. Advertising is polarising, so marketers need to understand the effect it will have on non ... complaints were eventually made to the Advertising Standards Authority, which went on to clear the ad ...

Unilever to mark sustainability efforts through corporate campaign

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 09:50

logo within its UK advertising in 2009, and, last year outlined a fundamental change in its approach ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

advertisers and agencies, and to help drive the commercialisation of the business. One of her first moves ... starting mid-last year", with marketers switching from asking why they should advertise on the site ... by taking advantage of its premium product, as well as the Reach Generator packaged advertising solution ...