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O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

thief] can do nothing. Will there be a play on consumer trust in advertising the Wallet? I don ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

about an ad, the advertisers need to take note. If it is during sarcastic commentary about a football ... positive view. Advertising is polarising, so marketers need to understand the effect it will have on non ... complaints were eventually made to the Advertising Standards Authority, which went on to clear the ad ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

advertisers and agencies, and to help drive the commercialisation of the business. One of her first moves ... starting mid-last year", with marketers switching from asking why they should advertise on the site ... by taking advantage of its premium product, as well as the Reach Generator packaged advertising solution ...

HSBC promotes Philip Mehl to pan-Euro role

By Alex Brownsell, 19 April 12, 08:48

its advertising to explore "the future forces that will shape our world and commerce". ...

Confused.com extends Nectar partnership

By Alex Brownsell, 29 March 12, 10:41

a pitch. Its advertising had previously been handled in-house. ...

ISBA Conference: President spotlights online behavioural ads debate

By Daniel Farey-Jones, 21 March 12, 09:56

The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods ... at Anheuser Busch InBev and president of the World Federation of Advertisers; and Claire Harrison ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

are understood to have boosted investment in mobile advertising, in an effort to reach what internet analytics ... month. According to annual figures from the Internet Advertising Bureau (IAB ... in mobile marketing, for the first time. Finance brands dropped their investment in mobile advertising ...

How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview

By Alex Brownsell, 14 March 12, 08:30

on advertising on that day, you'll register very high - but it's too late, isn't it? People actually changing ...

Santander targets females with 'more human' marketing strategy

By Alex Brownsell, 07 March 12, 09:10

director at Santander, told Marketing it was important to add a greater "human" element to its advertising ... , which has previously focused its advertising around brand ambassadors such as Formula 1 drivers Lewis ...