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Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

. However, Gissing argues the facts were misconstrued, claiming that offers were advertised on quieter days ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic

By Rachel Barnes, 10 May 12, 12:30

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands ... Unilever chief executive Paul Polman does not like advertising. Or, at least, he does not like the word 'advertising'. 'If I project ourselves out five or 10 years, then I don't see Unilever as an advertiser, I see us as a solutions provider. I see us as a co-creator, with the consumer, of mainstream ...

Revolution: Special Report - Real-time bidding - A new dawn for display?

By Stuart Derrick, 04 May 12, 08:00

of eyeballs to competing advertisers, hold an auction to decide who gets the impression, and then serve ... benefit of RTB. Among advertisers, 42% pointed to reduced media 'wastage', better targeting and lower cost ... that is served. Crucially, it allows advertisers to buy on an impression-by-impression basis. As a page loads ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

about an ad, the advertisers need to take note. If it is during sarcastic commentary about a football ... positive view. Advertising is polarising, so marketers need to understand the effect it will have on non ... complaints were eventually made to the Advertising Standards Authority, which went on to clear the ad ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

advertisers and agencies, and to help drive the commercialisation of the business. One of her first moves ... starting mid-last year", with marketers switching from asking why they should advertise on the site ... by taking advantage of its premium product, as well as the Reach Generator packaged advertising solution ...

Sector Insight: DIY retailing

By Jane Bainbridge, 25 April 12, 09:00

customer insight, financial services, all advertising, instore brand marketing and PR and local community ...

Nissan's soaring sales: the strategy behind the success

By Alex Brownsell, 19 April 12, 10:00

to the British car buyer.' Advertising for Qashqai and Juke now accounts for 70% of Nissan's overall UK ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

P G's culture Advertising's public image An alternative marketing career ... advertising, you can really fuel a great deal of awareness. Q: At Facebook's first marketing conference ... advertising, digital, PR and design and in-store and organised the same way so they could be integrated ...