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Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

adding value to the consumer as key to growth. In contrast, advertising is an old model squeezed ... to run advertising for Nike, and we grew up being a company built on amazing athletes, products and advertising. We are entering a phase now where all our advertising still has an emotional value, but you ...

Nike marketing boss attacks 'old' approach to social-media

By Nicola Clark, 09 May 12, 08:30

of a company based upon an advertising model is "a little risky". He said: "Advertising is an old ... that creates." Nike has moved away from investing in advertising to the creation of digital services ... t need to advertise to them". ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...

Sports organisations must prepare for post-Olympic sponsorship, says LTA boss

By Kate Lloyd, 28 April 12, 09:41

-pack advertising with them. We want to work with brands that touch people everyday; retail and utilities." ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

are understood to have boosted investment in mobile advertising, in an effort to reach what internet analytics ... month. According to annual figures from the Internet Advertising Bureau (IAB ... in mobile marketing, for the first time. Finance brands dropped their investment in mobile advertising ...

Tapping into the potential of GenerationYNot

By Nicola Clark, 09 March 12, 12:00

Older women rarely feature in advertising despite their phenomenal purchasing power. It's high time ... advertising. To echo the motto of the recent documentary Miss Representation, 'you can't be what you can't see ...

Dove, Burberry and Manchester Utd first UK brands to launch Facebook timelines

By Sarah Shearman, 29 February 12, 02:23

The timeline for brands look the same as the one for consumers, launched at last year's f8 conference. The large format image at the top of the timeline creates a much more branded experience than former brand pages, which has previously been a complaint levelled at Facebook by advertisers ...