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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

of British advertisers, ISBA. ... announced plans to ban advertising of foods high in fat, sugar and salt (HFSS), regularly referred ...

Burger King pushes innovation message with first lamb recipe

By Matthew Chapman, 29 March 12, 10:17

will be supported by in-restaurant advertising, created by Open, as well as Facebook activity, created by Pancentric ... to advertising. CP B introduced 'The King' brand mascot to the UK for the first time last year before Burger ...

ISBA Conference: President spotlights online behavioural ads debate

By Daniel Farey-Jones, 21 March 12, 09:56

The biggest regulatory issue advertisers face in 2012 is online behavioural advertising, Jon Woods ... at Anheuser Busch InBev and president of the World Federation of Advertisers; and Claire Harrison ...

Digital killed the marketing star

By Eva MacIntosh, 24 February 12, 01:00

into what might be happening. In a section headed 'How we create value for advertisers and marketers ... on investment of the advertising, when properly designed, when the big idea is there, can be much more efficient ... , Premier Foods vowed to cut costs to help fund a 50m advertising blitz for its eight 'power brands ...

Interactive: Twelve ideas for 2012

By Nicola Clark, 10 January 12, 10:00

proactively released a statement on the News of the World phone-hacking scandal and withdrew their advertising ...

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

Although the economy has continued to provide a headache for marketers, some TV advertising managed ... advertising manager Pavan Riyat attributes this to the brand's consistent message and a strong tone of voice ... have ensured that our advertising has a value layer, as well as a strong brand layer,' he says. Morrisons' most significant advertising move this year was signing former cricketer Andrew 'Freddie ...

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

By Rachel Barnes, 07 December 11, 12:00

the conference, delivered by an eclectic mix of speakers. ANDY FENNELL 'NO GOLDEN ERA OF ADVERTISING ... that the 'golden era' for advertising may happen in the emerging markets, but not here. 'There is a drift ... content, as opposed to advertising, sponsorship or editorial content. TV was now simply 'the icing ...

Food Advertising Unit to study effect of ads on children

By John Reynolds, 01 December 11, 09:00

The Advertising Association (AA) is understood to be preparing a research project into the food ... The AA's food division, the Food Advertising Unit, is believed to be conducting a study of the volume and nature of advertising to which children are exposed. It hopes that the research will help ... its focus from calorie-reduction toward advertising and promotions. In particular it involves drawing ...