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Wells & Young's marketing director Chris Lewis leaves for consultancy life

By Gemma Charles, 24 May 12, 09:00

Lewis, who joined the brewer five years ago from Carlsberg where he was marketing controller, leaves Wells Young's on Thursday 31st May. During his time at the brewer, Lewis oversaw new advertising for Bombardier beer, featuring actor Rik Mayall and created by Karmarama. He also rolled out new ...

Vimto partners with Vevo to target teens

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 10:30

advertiser InSkin Media to create a further wave of branded online games in a multimedia promotion. Clare ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it launched paid-for opportunities in the UK last September. Speaking to Marketing one year after ... other online advertising. Wang refused to break down revenues and declined to comment on pricings ...

Weight Watchers appoints Davidson to head marketing

By Matthew Chapman, 11 May 12, 01:18

by advertising brand manager Melissa Matthews, who was previously head of brand strategy at Samsung. Weight ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

. However, Gissing argues the facts were misconstrued, claiming that offers were advertised on quieter days ...

Pepsi launches 'crowd surfing' football game for Xbox Live

By Sarah Shearman, 11 May 12, 09:15

Xbox LIVE mini-game has enabled Pepsi Max to leverage its high-impact TV advertising collateral in a ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic

By Rachel Barnes, 10 May 12, 12:30

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands ... Unilever chief executive Paul Polman does not like advertising. Or, at least, he does not like the word 'advertising'. 'If I project ourselves out five or 10 years, then I don't see Unilever as an advertiser, I see us as a solutions provider. I see us as a co-creator, with the consumer, of mainstream ...