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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...

Charities should share tax burden

By Helen Edwards, PPA Business columnist of the year, 25 April 12, 12:00

spend in 2010 came from charities. In advertising, charities have negotiated low agency fees while attracting the most-gifted teams. The result has been some of the most awarded advertising of recent years ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

of British advertisers, ISBA. ... announced plans to ban advertising of foods high in fat, sugar and salt (HFSS), regularly referred ...

The Government Communication Centre: life after the COI

By Gemma Charles, 05 April 12, 08:00

CLICK HERE FOR THE BIG DEBATE: 'GOVERNMENT ADVERTISING SAVES THE COUNTRY MONEY' It has been a ... ADVERTISING SAVES THE COUNTRY MONEY' The motion was proposed at the Debating Group event which took place ... (former COI chief) Woodford (right) began by bemoaning that the debate about government advertising ...

Editor's Comment: Why Whitehall needs the professionals

By Noelle McElhatton, 04 April 12, 12:00

memories of the heyday of government advertising, circa 2006. It suggests there are still marketers ...

'Aggressive marketing' played role in summer riots, says panel

By Gemma Charles, 28 March 12, 11:00

that 85% of people feel advertising puts pressure on young people to own the latest products. More than ... similar number (70%) feel that steps need to be taken to reduce the amount of advertising aimed at young ... , the panel recommends: The Advertising Standards Authority (ASA) make the impact of advertising ...

Privacy report recommends that brands police newspapers and urges Google action

By Gemma Charles, 27 March 12, 09:36

that advertisers should help enforce regulation of newspapers and that Google should to do more to restrict ... . The committee also highlights a key role for advertisers in forcing publishers to sign up to the body ... ". "Publications that are not kitemarked could be penalised in terms of their advertising rates," the report adds ... of British Advertisers (Isba) annual conference , and Isba is exploring the viability of such a move ...

Government comms boss Grey defends COI closure

By Gemma Charles, 26 March 12, 02:00

the administration against charges that it does not see the value of advertising.

Government alcohol strategy comes under fire from advertisers

By Gemma Charles, 26 March 12, 07:40

Advertisers have warned that the Government's new alcohol strategy, which sets out a plan to ensure ... on alcohol advertising. On the current regulations, the strategy noted: "While these rules restrict ... advertising. "We will work with the ASA and Ofcom to examine ways to ensure that adverts promoting alcohol ... affairs at advertiser body Isba, hit out at the plan. He said: "The existing rules already ban alcohol ...

ISBA Conference: Advertisers to explore taking a role in press regulation

By Arif Durrani, 22 March 12, 10:00

Commission by having its advertising members favour those newspapers who are part fo the industry body. ... Committee will raise the idea that advertisers can be crucial in using the power of ad spend to punish media ... ] is in the process of creating a new PCC. I think it presents an opportunity for advertisers to talk to David Hunt ... the influence advertisers are perceived to have exercised before the closure of News International s Sunday ...