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Google's Schmidt says he 'disagrees' with EU competition concerns

By Sarah Shearman, 24 May 12, 11:35

on their own websites, because they shut out competing providers of search advertising intermediation services ... from offering tools to allow them to transfer search advertising campaigns across AdWords and other platforms for search advertising. The EU has powers to fine Google up to 10% of its global revenues ...

Facebook 'plotting ad-tracking system'

By Sarah Shearman, 24 May 12, 11:24

Facebook is working on a system to measure the impact of advertising on the platform to address ... to be bought through an automated system on behalf of advertisers. Currently, premium slots are sold directly ... point of contention for advertisers on Facebook and the issue blew up last week when General Motors announced it was to pull all advertising spend from the platform. Simon Mansell, chief executive ...

Media360: Virgin Media marketing chief on David Tennant signing

By Daniel Farey-Jones, 23 May 12, 12:45

was really engaging and who wasn t commonly used in advertising," he said. "He's only ever done ads once ...

EDF adds brand character to Olympics reward-scheme push

By Matthew Chapman, 22 May 12, 04:21

Better Energy' advertising and in particular, to our new brand character. "Bringing together 'Thank ...

Google Chrome beats IE to become the world's favourite browser

By Sarah Shearman, 22 May 12, 10:36

stepping up the advertising for its Chrome browser, "we are in a much more competitive space than before ...

Dove seeks 'brand love' with strategic shift to Facebook

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 08:30

think advertising on Facebook doesn t pay back, but for Dove, this is the right thing to do ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social network s IPO... to paraphrase Sir Winston Churchill... the end of the beginning or the beginning ... there. And WPP chief Sir Martin Sorrell believes Facebook is not the right environment for advertising ...

Mobile to be 'biggest branding product on the planet', says IAB chairman

By Sarah Shearman, 18 May 12, 09:09

Mobile is set to be the "biggest branding product on the planet", but advertising on it can prove a ... define a user's experience and slot advertising into it, Eyre said, in mobile the experience is defined ... to engage with consumers in mobile rather than advertising through banners. "Don't think about advertising ... was not pre-marketed and it was the first time many of them would have seen the service in advertising ...

GM's Facebook strategy labelled 'shortsighted'

By Sarah Shearman, 16 May 12, 11:48

in 2009 with the One Media Manager platform, an automated program for social media advertising. Mansell ... on their pages is very small compared to other advertisers." Ford, a rival car manufacturer, has come ...

Q&A: Tony Wang, general manager Twitter UK

By Sarah Shearman, 15 May 12, 11:00

out the long-awaited advertising opportunities on the platform, discusses how brands have responded. ... of mobile is a risk factor for its advertising revenues. With mobile ads being served on a smaller screen ... advertising with the softly softly approach? Yes - we always keep in mind we want to put the user experience ...