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Tesco gives ready meals multimillion-pound revamp

By Matthew Chapman, 24 May 12, 12:44

Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

-funded programming. It could work for us." Inglis also confirmed the brand would not be advertising on TV around ...

M&S profits drop for first time in three years

By Matthew Chapman, 22 May 12, 09:05

is banking on a good summer and believes its 2012 summer advertising is "perfectly capturing the nation ... , which it began advertising as stand alone brands for the first time last year. The retailer has ...

Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

By Maisie McCabe, 18 May 12, 01:18

Craig Inglis, marketing director of John Lewis, revealed plans to extend the marketing activity on the second day of Brand Republic's Media360 this morning (18 May). He said: "We have got several creative teams [at Adam Eve] working with the Radio Advertising Bureau this week and next week ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

. However, Gissing argues the facts were misconstrued, claiming that offers were advertised on quieter days ...

Boots revamps pharmacies to reflect specialities

By Matthew Chapman, 04 May 12, 01:20

advertising with the potential for TV advertising to raise awareness of some services such as eye health ...

Olympic organisers must prepare for huge demand on mobile network, says eBay

By Matthew Chapman, 03 May 12, 08:59

innovative and potentially data-heavy advertising and communications. "It will be a huge missed ... the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) show UK adspend on mobile media ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...

Tesco mimics Waitrose with Everyday Value range push

By Matthew Chapman, 30 April 12, 10:58

The Everyday Value press campaign launches today (30 April) and replaces Tesco's blue-and-white-striped Value range. Waitrose launched a similar strategy in June 2009 for its own-brand Essential range. Tesco will support its press advertising with a TV campaign that premiers on Wednesday during ...