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HP to cut 27,000 jobs in next two years

By Matthew Chapman, 24 May 12, 09:03

augmented reality technology that is becoming prevalent in print and outdoor advertising. The Aurasma ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

expanded over the decades from desktop PCs into online, mobile, gaming and advertising, can be a 'double ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social network s IPO... to paraphrase Sir Winston Churchill... the end of the beginning or the beginning ... there. And WPP chief Sir Martin Sorrell believes Facebook is not the right environment for advertising ...

BlackBerry looks to trump Samsung with NFC campaign

By Matthew Chapman, 14 May 12, 03:15

. Additional television advertising will highlight the device s browsing speeds and ability to share music via ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

. However, Gissing argues the facts were misconstrued, claiming that offers were advertised on quieter days ...

Half of UK internet users say online ads worth it for free content

By Sarah Shearman, 10 May 12, 11:30

Half of UK internet users are happy to see online advertising because it supports online services ... -to-face and 1,350 online. While the report shows that advertising is preferred by internet users to keep ... of advertising they see online and 40% want access to the information being shared about them. Over half (55 ... and transparent information and control to empower consumers" whilst "enabling relevant advertising to fund ...

Nike marketing boss attacks 'old' approach to social-media

By Nicola Clark, 09 May 12, 08:30

of a company based upon an advertising model is "a little risky". He said: "Advertising is an old ... that creates." Nike has moved away from investing in advertising to the creation of digital services ... t need to advertise to them". ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

thief] can do nothing. Will there be a play on consumer trust in advertising the Wallet? I don ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

By Kim Benjamin, 04 May 12, 08:00

used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers. ... that allows digital advertisers to manage multiple ad and data exchange accounts through one interface ... of integration with the rest of its technology and products, such as AdWords and DoubleClick for Advertisers ... hard to make expandable ads, video and even takeovers available to our advertisers via RTB,' he says ...

LG Mobile targets style-conscious consumers

By Matthew Chapman, 03 May 12, 01:40

". Activity will comprise out-of-home, print and online advertising, which has been delivered in the UK ... for advertising strategy. LG will also leverage its sponsorship of Birmingham's LG Arena by giving away tickets ...