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Lufthansa introduces Berlin routes

By Loulla-Mae Eleftheriou-Smith, 24 May 12, 11:50

The campaign by Space highlights new daily direct flights from Manchester and Birmingham to Berlin from 3 June. The activity runs under the strapline "Wilkommen to Berlin". It comprises of targeted radio advertising within the Manchester and Birmingham areas, experiential activity at the Bullring ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

By Loulla-Mae Eleftheriou-Smith, 18 May 12, 08:30

guests a sense of connection wherever they travel those are our key advertising messages. We invest ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

-driven in-house press ads and recruited advertising agency VCCP. The 50m pan-European campaign ... to three experts. Fallon's joint managing director Gareth Goodall used to handle Eurostar's advertising ... marketing agency Souk Advertising. Gareth Goodall, joint managing director, Fallon Easyjet has ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...

Mr & Mrs Smith adds hotel sub-brands

By Nicola Clark, 01 May 12, 08:30

and digital and social platforms for the brand. You cannot build a brand through advertising, it is about ...

Flybe scraps up-scaled booking fees as part of repositioning

By Loulla-Mae Eleftheriou-Smith, 27 April 12, 09:12

The regional and domestic carrier will launch a major advertising campaign under the strapline 'Making Flying Better' at the end of this week, which the airline says is an effort to increase transparency and streamline the booking process for its customers. Flybe's marketing director Simon Lilley ...