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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

brand manager, I was master of a few marketing disciplines: basically TV and press advertising,' agrees ... treatment to other territories.Where brand development is light: - Study the advertising and promotion ... together as a team. I was attracted to brand management by the glamour - the advertising, that sort ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it launched paid-for opportunities in the UK last September. Speaking to Marketing one year after ... other online advertising. Wang refused to break down revenues and declined to comment on pricings ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

adding value to the consumer as key to growth. In contrast, advertising is an old model squeezed ... to run advertising for Nike, and we grew up being a company built on amazing athletes, products and advertising. We are entering a phase now where all our advertising still has an emotional value, but you ...

Nike marketing boss attacks 'old' approach to social-media

By Nicola Clark, 09 May 12, 08:30

of a company based upon an advertising model is "a little risky". He said: "Advertising is an old ... that creates." Nike has moved away from investing in advertising to the creation of digital services ... t need to advertise to them". ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

as Chairman of the Advertising Association (AA) to Cilla Snowball. Here he discusses progress made ... marketing officer, Amanda Mackenzie. Paraphrasing, it went something like, "Advertising is infrastructure ... , especially if they re built on brands." In three years as chairman of the Advertising Association, I have not heard anyone put it better. Advertising can be a confusing, conflicted place . As Jeremy Bullmore ...

ISBA president Woods: Marketers must shape online regulation

By Alex Brownsell, 02 May 12, 03:00

"demonstrate a genuine preparedness" to cooperate with the government with regards to advertising and marketing ... behavioural advertising and respond to the EU's ePrivacy regulation. He said: "We need to achieve a balance ... -commerce. It will be a while before we get clarity in this area, but in the meantime advertisers and agencies alike ...

Editor's Comment: Brands face a tough social-media choice

By Noelle McElhatton, 02 May 12, 12:00

When few brands have signed up to advertise on the 'next big thing' in social, it's tempting

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ... Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

By Arif Durrani, 16 April 12, 06:15

of British advertisers, ISBA. ... announced plans to ban advertising of foods high in fat, sugar and salt (HFSS), regularly referred ...

'Aggressive marketing' played role in summer riots, says panel

By Gemma Charles, 28 March 12, 11:00

that 85% of people feel advertising puts pressure on young people to own the latest products. More than ... similar number (70%) feel that steps need to be taken to reduce the amount of advertising aimed at young ... , the panel recommends: The Advertising Standards Authority (ASA) make the impact of advertising ...