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Editor's comment: Google's evolution is key

By Gareth Jones, 19 October 10, 12:00

to say, the announcement marked a significant departure from Google's core search advertising business ... advertising operations, which now contribute $3.5bn (10%) of gross global revenue. However, beneath ...

Coca-Cola axes Rooney campaign following prostitute allegations

By Mark Banham, 04 October 10, 09:36

, was the face of supermarket giant Asda. In February, Rooney starred in an advertising campaign for Coca-Cola brand Powerade. In the advertising campaign, a shirtless Rooney, fuelled by Powerade, took on a ...

Sheffield Arena to become Motorpoint Arena

By Jacob Mathias, 11 August 10, 03:20

Along with the name change on the arena, the Motorpoint name and logo will appear on all the venue s tickets and advertising. The arena's website, which receives more than 200,000 monthly visits, will also be renamed www.motorpointarena.co.uk. Gary Warren, Motorpoint managing director, said: "The Sheffield Arena ...

Branson to join in Virgin Trains zombie game

By Jacob Mathias, 05 August 10, 03:19

The game, designed by digital marketing agency Elvis, extends the brand's current advertising campaign and pits online users against daily motorists, who have become "zombified" by the commuter traffic. Users simply enter their postcode at www.dontgozombie.com and Google Street View transports them ...

Nickelodeon UK brings out SpongeBob app

By Jacob Mathias, 13 July 10, 02:25

for advertisers. ...

Facebook overhauls privacy settings... again

By Ben Bold, 27 May 10, 09:50

data with advertisers. Zuckerberg vociferously denied this. He said: "Advertisers may target ads ... your personal information with our advertisers." Read all the details on Brand Republic's digital ...

Masterclass: Personalised ads

By David Tiltman, 13 May 10, 12:00

's remarketing initiative is one of a growing number of behavioural targeting options available to advertisers ... advertising and retention-focused below-the-line marketing. The company's e-marketing manager, Ian MacDonald ... benefit to our campaigns and brands," explains MacDonald. Alex Marks, eBay Advertising Ebay runs a ...

Future TV: Telly's vision

By Adam Woods, 13 May 10, 12:00

such as 3D, gesture-based interfaces, personalised programming and advertising, as well as placeand time ... similar plans in the US. For advertisers, the appeal of 3DTV is immediately obvious; it offers ... are delivered through the same broadband connection, advertisers will be able to direct consumers from one ...

Special Report: Affiliate Marketing - Battle of the brands

By Kim Benjamin, 13 May 10, 12:00

from the advertisers and a constant stream of quality offers," he says. "This commitment is crucial ...

Rajar chief executive de la Bedoyere to join RSPCA

By Mark Banham, 12 May 10, 01:44

David Mansfield, current chairman of Rajar is set to assume the joint role of chairman and chief executive, while a suitable successor to de la Bedoyere is found. De la Bedoyere was previously managing director at Associated Newspapers' Evening Standard and, prior to that, was advertising director ...