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Kellogg's Rice Krispies Squares launches 3D ad

By John Reynolds, 25 May 12, 03:55

: "Innovation has been key to driving the success of Squares and we have invested over 3m in advertising ...

Think BR: Launching Newsworks

By Rufus Olins, 25 May 12, 01:55

that is disunited, and on the back foot - and that this was the case when both Thinkbox and the Radio Advertising ... , tablets, etc. We are marketing this concept to help advertisers understand the new reality of 'the papers ... . And when it comes to advertising in newsbrands, as Jon O Donnell of the Evening Standard said at Media 360 ...

MediaCom partners with InMobi to develop mobile campaigns

By Arif Durrani, 25 May 12, 12:25

MediaCom has formed a partnership with the independent mobile advertising network, InMobi ... offering for large global advertisers". Rob Jonas, managing director and vice-president of Europe ... for brand advertisers, our partnership with MediaCom will take away the pain-points around building mobile ...

Conde Nast offers advertisers tablet metrics

By Nick Batten, 25 May 12, 11:30

Conde Nast is to provide advertisers with ad-specific metrics for its UK tablet editions, from June ... advertisers who have placed ads incorporating a web link or who have taken a premium ad opportunity ... for premium advertisers later in the year. In addition, Cond Nast is investing further in brand ...

Large-scale NFC ads trial gets 3,000 people to interact

By Maisie McCabe, 25 May 12, 10:43

, communications buying manager at Unilever, said: "As one of the UK's largest advertisers, it's important that we ... great opportunity for outdoor advertising to provide consumers with engaging and interactive campaigns ...

Aurasma head Martina King departs amid HP turmoil

By Matthew Chapman, 25 May 12, 10:23

King was the managing director of Yahoo Europe and chairman of the Radio Advertising Bureau before becoming managing director of Aurasma in June 2011. According to a source, King has resigned ... . Augmented reality platform Aurasma is increasingly gaining traction in print and outdoor advertising ...

Trading places: this week's people moves

By Daniel Farey-Jones, 25 May 12, 09:10

at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media. ... Advertising David Howard , the co-founder of Johnny Fearless , has left the agency to join Fold7 as its head of planning. ( Campaign ) WPP has appointed Deborah Kerr to oversee Team News , its new agency unit that launched to service the News International business. ( Campaign ...

Co-op appoints Leo Burnett to £50m ad account

By Sara Kimberley, 25 May 12, 08:52

The Co-operative Group is set to appoint Leo Burnett to handle its £50m advertising account. ... The agency won the account after a competitive pitch against Now and CHI Partners. The win is expected to be ratified by the Co-op board next week. DDB is believed to have withdrawn on the eve of the pitch as a result of its merger with agency Adam Eve, which handles the John Lewis advertising account ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

brand manager, I was master of a few marketing disciplines: basically TV and press advertising,' agrees ... treatment to other territories.Where brand development is light: - Study the advertising and promotion ... together as a team. I was attracted to brand management by the glamour - the advertising, that sort ...