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Affiliate marketing: jargon buster

By Staff, 02 June 09, 02:00

LONDON - Here is Marketing's our handy guide to some of the key terms that feature in our affiliate ... -fareast-language:#0400; mso-bidi-language:#0400;} Affiliate Marketing: Survive the online jungle Affiliate marketing networks face new competitors Affiliate An affiliate is an individual who drives traffic to online merchants. When a sale, lead, or other agreed action takes place, the affiliate will earn a ...

Affiliate Marketing: Jargon buster

12 September 07, 12:00

to affiliate terminology. ... AFFILIATE - An individual who earns commission by driving traffic to online merchants, usually via websites or blog content, or through paid traffic from search engines' advertising services. AFFILIATE DIRECTORY - Lists affiliate programmes, containing details such as the number of affiliates, commission rate ...

Affiliate Marketing: Bigger baskets

12 September 07, 12:00

Affiliate schemes are proliferating as brands catch on to their sales potential. Alex Blyth ... Affiliate marketing has been embraced by sectors that have already achieved strong results through ... affiliate schemes. But the growth in online adspend is bringing new players into the market, according to Mark Kuhillow, managing director of R.O.Eye. When affiliate marketing began in 1996 with Amazon ...

InterContinental set for affiliate scheme

By by Ed Kemp, 11 October 06, 07:00

The hotel chain has hired partnership specialist Cocktail Marketing to handle its affiliate ... of their affiliates. ICHG plans to display advertising and branding in its affiliates' stores, and will in turn promote the services and products of affiliate businesses in its hotels. ICHG last year centralised ...

Digital Report: Affiliate Marketing - The bluffer's guide to affiliate marketing

24 June 08, 12:00

Keen to take advantage of affiliate marketing, but don't know where to start? Whether you act via a ... Affiliate marketing refers to a relationship between an ecommerce website (known as the merchant) and a network of affiliate websites (or publishers), who operate as a virtual sales force. The role of the affiliate publisher is to drive useful traffic to the merchant's site using relevant content or advertising ...

Direct: Railcards widens affiliate activity

By Staff, 08 April 08, 12:00

Railcards is to expand the number of brand partners involved in its affiliate marketing programme.

Affiliate Marketing: A convincing argument

12 September 07, 12:00

Brands that have never used affiliate marketing before may wonder how they can justify investment ... Affiliate marketing is often still viewed with an element of uncertainty by advertisers, who ... to 30% of their digital marketing budget to affiliate schemes. Growth looks set to continue as consumers increase the amount of money they spend online, but affiliate marketing remains a hard sell ...

Thomas Cook streamlines affiliate marketing

By Loulla-Mae Eleftheriou-Smith, 29 February 12, 11:20

Thomas Cook is streamlining its affiliate marketing partnerships across its European markets ... are being delivered messaging about relevant Thomas Cook brands. Thomas Cook previously had 11 affiliate ...

Affiliate marketing: A shared resource

05 July 06, 12:00

Tying with affiliates to market a brand balances benefits including clear ROI with pitfalls ... The history of affiliate marketing online is shrouded in mystery, but there is a rumour ... , affiliate marketing has developed into a major industry. Wikipedia, the online dictionary, describes affiliate marketing as a popular method of promoting web businesses, in which an affiliate is rewarded ...

Affiliate Marketing: It's all in the planning

12 September 07, 12:00

Thorough groundwork and keeping partners onside are the key to affiliate marketing success, writes ... As a marketer, setting up an affiliate programme can be a daunting and confusing process, leading ... brands what they need - in most cases, customers. 'As an advertiser, affiliates are an extension ... that affiliate marketing has enjoyed enormous success, due primarily to the attractiveness of its low ...