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The Revolution Awards 2012 - winners in full

By Kim Benjamin, 23 April 12, 12:45

-based campaign Bud Ice Cold Index by Isobar Mobile Best use of affiliate marketing No ordinary ...

Dell to pay customers to promote products in social media

By Sarah Shearman, 03 April 12, 11:31

, the idea is to make customers "micro-affiliates" of the brand. It is using performance network ...

Revolution: Special Report - Battle of the brands

By Kim Benjamin, 06 March 12, 10:30

out online, affiliate marketing can be particularly effective. Kim Benjamin compares their programmes. ... Skip to tables It's easy to see why retailers are embracing affiliate marketing. The activity ... consultancy Reform. 'Voucher-code aggregators and affiliates can capture those consumers because of the depth and breadth of their offers.' Affiliate marketing is growing in importance among fashion retailers ...

Revolution: Special Report - Third parties make the most of mobile

By Stuart Derrick, 06 March 12, 10:00

are cashing in with a little help from mobile affiliate activity. ... , they are also using their mobile kit to search for low prices, special offers and vouchers. Affiliate schemes ... to embrace the opportunities of affiliate marketing across mobile platforms. Debenhams for one has dipped ... in the proximity of its stores a 5 discount on a 30 spend. Gillian Makepeace, affiliate marketing manager ...

Thomas Cook streamlines affiliate marketing

By Loulla-Mae Eleftheriou-Smith, 29 February 12, 11:20

Thomas Cook is streamlining its affiliate marketing partnerships across its European markets ... are being delivered messaging about relevant Thomas Cook brands. Thomas Cook previously had 11 affiliate ...

Is it worth auditioning authentic, independent brand advocates? The Marketing Society Forum

22 February 12, 08:00

. 'Audition' rings lots of alarm bells. Steve Dresser's blog prominently states it is 'in no way affiliated ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

By David Benady, 10 February 12, 10:00

exhausted online avenues for promotion such as search, pay per click, affiliate marketing and partnerships ...

Revolution: March 2012 features list

By Kim Benjamin, 06 February 12, 12:04

The March issue of Revolution lifts the lid on Facebook deals and explores what's new in affiliate ... ? Who is threatened by such developments? Special Report: affiliate marketing meets mobile and social media Social media, mobile and location-based marketing are gaining ground among affiliate ... the biggest growth is in location-based marketing. While affiliates and advertisers can generate a large ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

, check-in/check-out Isobar Mobile, Bud Ice index Best use of affiliate marketing affilinet, no ordinary airline no ordinary affiliate program affilinet, the development and growth of the Matalan affiliate program Capital One (Europe) plc, aggregator exclusives strategy Fifty6 Manning ...