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Revolution: Special Report - Battle of the brands

By Kim Benjamin, 06 March 12, 10:30

out online, affiliate marketing can be particularly effective. Kim Benjamin compares their programmes. ... Skip to tables It's easy to see why retailers are embracing affiliate marketing. The activity ... consultancy Reform. 'Voucher-code aggregators and affiliates can capture those consumers because of the depth and breadth of their offers.' Affiliate marketing is growing in importance among fashion retailers ...

Revolution: Special Report - Third parties make the most of mobile

By Stuart Derrick, 06 March 12, 10:00

are cashing in with a little help from mobile affiliate activity. ... , they are also using their mobile kit to search for low prices, special offers and vouchers. Affiliate schemes ... to embrace the opportunities of affiliate marketing across mobile platforms. Debenhams for one has dipped ... in the proximity of its stores a 5 discount on a 30 spend. Gillian Makepeace, affiliate marketing manager ...

Thomas Cook streamlines affiliate marketing

By Loulla-Mae Eleftheriou-Smith, 29 February 12, 11:20

Thomas Cook is streamlining its affiliate marketing partnerships across its European markets ... are being delivered messaging about relevant Thomas Cook brands. Thomas Cook previously had 11 affiliate ...

Is it worth auditioning authentic, independent brand advocates? The Marketing Society Forum

22 February 12, 08:00

. 'Audition' rings lots of alarm bells. Steve Dresser's blog prominently states it is 'in no way affiliated ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

By David Benady, 10 February 12, 10:00

exhausted online avenues for promotion such as search, pay per click, affiliate marketing and partnerships ...

Sector Insight: Men's grooming and shaving

By Jane Bainbridge, 25 January 12, 12:00

at Beiersdorf's head office in Hamburg as well as spending time at its Italian affiliate. WINNERS AND LOSERS ...

Sport's 'crown jewels' must step up their game to come out of Olympics shadow: Three sponsors explain how to do it

By John Reynolds, 20 January 12, 07:00

Brands affiliated with non-Olympic events must try harder to stand out this year, or risk pouring

Who owns your Twitter followers?

By Rachel Barnes, 13 January 12, 01:00

in their personal Twitter handles, but requires them to disclose their affiliation if tweeting Intel-related content ...

Innovator: 'It's not just about sex'

By Andrew McCormick, 22 December 11, 12:01

for Badoo is to build from the ground up." Her remit covers consumer marketing, affiliate marketing ... and online marketing, affiliates and PR. Of course, her enthusiasm makes it sound like marketing Badoo ...

Briefing: Retail - Online retailers eye overseas growth

By Andrew McCormick, 22 December 11, 12:01

as affiliates, so they are paid based on sales on the products they describe," he said. "In Australia, although ... of digital acquisition at My-wardrobe.com, pointed out that finding the right affiliates as well ... for the British brands we sell. They want that British heritage. Affiliates work well for us as do the right PPC ...