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Dell to pay customers to promote products in social media

By Sarah Shearman, 03 April 12, 11:31

, the idea is to make customers "micro-affiliates" of the brand. It is using performance network ...

Is it worth auditioning authentic, independent brand advocates? The Marketing Society Forum

22 February 12, 08:00

. 'Audition' rings lots of alarm bells. Steve Dresser's blog prominently states it is 'in no way affiliated ...

Former Nike and Mindshare chiefs partner for sports ecommerce launch

By Mark Banham, 20 October 10, 03:52

partnerships with retailers over the coming months that will work with the company via affiliate windows ...

Cobra rolls out curry-focused ad campaign

By Gemma Charles, 03 June 10, 04:05

to strengthen Cobra's affiliation to curry in 2010, include advertising on 118 118 texts when consumers request ...

Andrew Walmsley on Digital: Connecting the dots

By Andrew Walmsley, 19 May 10, 12:00

relationship with that outcome to give a value for that point of influence. We can tell which affiliates ...

Andrew Walmsley on Digital: Make your affiliations pay

By Andrew Walmsley, 05 May 10, 12:00

Affiliate marketing is a highly effective channel, as long as you actively engage with the partner ... With an estimated 4bn in sales last year, affiliate marketing is now a serious channel to market ... the wrong people, and don't even know it. The commonest misconception about affiliate marketing is that it's risk-free. The theory goes that by paying affiliates on a cost-per-acquisition basis, marketers assume ...

Sky reviews multi-million pound digital roster

By Maisie McCabe, 27 April 10, 09:08

Normal 0 0 1 166 950 7 1 1166 11.773 0 0 0 The broadcaster currently works with Brothers and Sisters, AKQA, Soup, Bigmouthmedia and Diffiniti but is reviewing all of its digital requirements across search, display, social media, affiliates, and digital ...

Round table report: Telecoms marketers discuss brand loyalty in a price-driven market

By Richard Abbott, 20 October 09, 08:30

at the amount of money that has been spent on marketing in this industry, and you look at the brand affiliation ...

England vs Ukraine football World Cup qualifier heralds future of sports on web

By Ed Kemp, 06 October 09, 08:30

. The official stream will be shown at ukraine-vengland.com, but, having agreed affiliate deals, New ... wake-up call for everyone.' Under another affiliate deal, online gaming company Bet365 will offer ...

Gocompare.com appoints OMG to affiliate marketing account

By Sarah Johnson, 11 May 09, 02:15

LONDON - Comparison website Gocompare.com has consolidated its affiliate marketing activity in a ... -fareast-language:#0400; mso-bidi-language:#0400;} OMG will manage all affiliate marketing, including brand ... to focus more on affiliate marketing in a bid to increase the volume and quality of sales and to better ...