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TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
, check-in/check-out Isobar Mobile, Bud Ice index Best use of affiliate marketing affilinet, no ordinary airline no ordinary affiliate program affilinet, the development and growth of the Matalan affiliate program Capital One (Europe) plc, aggregator exclusives strategy Fifty6 Manning ...
Vouchers and gift cards: Corporate incentives
. - Open Loop Cards These usually take the form of MasterCard or Visa-affiliated cards that can be used ...
Total relaunches loyalty programme
Research by the group suggested that reward schemes are not actively cultivated until consumers have seen a reward. The scheme gives customers instant rewards if they spend more than 30 and will run until March 2012. Rewards can be redeemed instantly in-store, or with affiliated partners ...
My-wardrobe.com plans heavyweight marketing drive
The venture capital firm, which also has investments in Betfair and LoveFilm, announced the funding last week. My-wardrobe will roll out heavyweight direct marketing, CRM, social media, affiliate, paid search and PR activity, and live events, as part of its acquisition and retention efforts ...
Argos runs 'truck' push to tie in with World Cup
The retailer is seeking to capitalise on the interest in the tournament with a nationwide promotion called World Truck', despite having no official affiliation to the event. The campaign, devised ... will be supported by activity across Argos' 700 stores, as well as affiliate, search and targeted email activity ...
Lucozade Sport to roll out 'biggest' campaign for World Cup
affiliation with the England football team and sponsorship of the Fifa World Cup coverage on ITV.
Carbon offsetting loyalty scheme hits out at new rival
different view.' Carboncreditz allows shoppers at affiliate stores to earn credits as they make purchases, which are then invested into carbon offset projects (1 creditz = 1p). More than 1,000 affiliate ...
Leading UK retailers sign up to 'green' scheme
The scheme, called Carboncreditz, allows shoppers at affiliate stores to earn 'creditz' as they make purchases. These are then invested into carbon-offset projects. Prior to launch, more than 1000 affiliate retailers and brands, including John Lewis and Marks Spencer, have signed up to the initiative ...
Andrew Walmsley on Digital: The truth about integration
in this space, however, an agency needs to combine triple-A standard display, search, SEO, affiliate marketing, technology and data practices. Search and affiliate marketing may deliver some of the same outcomes as media ...
Digital & Direct: Value Retail refreshes site
, including Conde Nast, and affiliate programmes with premium credit-card issuers. ...
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