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Thomas Cook streamlines affiliate marketing

By Loulla-Mae Eleftheriou-Smith, 29 February 12, 11:20

Thomas Cook is streamlining its affiliate marketing partnerships across its European markets ... are being delivered messaging about relevant Thomas Cook brands. Thomas Cook previously had 11 affiliate ...

Special Report: Affiliate Marketing - Battle of the brands

By Kim Benjamin, 13 May 10, 12:00

Mobile phone operators such as Vodafone and Orange now rely on affiliate marketing to convert ... surprise then that brands in this sector are among the UK's biggest-spending affiliate marketers, relying ... for the best deal. Through affiliate marketing, mobile phone operators can tap into a series of websites ... , head of the affiliate division at Twentysix, says such sites are willing to push traffic to brands ...

Andrew Walmsley on Digital: Make your affiliations pay

By Andrew Walmsley, 05 May 10, 12:00

Affiliate marketing is a highly effective channel, as long as you actively engage with the partner ... With an estimated 4bn in sales last year, affiliate marketing is now a serious channel to market ... the wrong people, and don't even know it. The commonest misconception about affiliate marketing is that it's risk-free. The theory goes that by paying affiliates on a cost-per-acquisition basis, marketers assume ...

Digital Report: Keep your affiliates onside

By Andrew McCormick, 28 April 10, 12:00

Marketers looking to use affiliates for the first time must ensure they take steps to protect brand ... . It seems like an attractive option, with low running costs and no risks, and this is exactly what affiliate ... purchase, the affiliate network is rewarded accordingly. It sounds simple, but many marketers have discovered through bitter experience that the affiliate marketing landscape can be a minefield. In the worst ...

Digital Report: Don't underestimate the super-affiliates

By Andrew McCormick, 28 April 10, 12:00

One of the marketing success stories of the past 12 months has been the meteoric rise of 'super-affiliates ... brands remain sceptical, accusing the super-affiliates of cannibalising sales. For finance and utility ... are among the participating retailers. Peter Rowe, managing director of affiliate network Affilinet ...

Affiliate marketing: jargon buster

By Staff, 02 June 09, 02:00

LONDON - Here is Marketing's our handy guide to some of the key terms that feature in our affiliate ... -fareast-language:#0400; mso-bidi-language:#0400;} Affiliate Marketing: Survive the online jungle Affiliate marketing networks face new competitors Affiliate An affiliate is an individual who drives traffic to online merchants. When a sale, lead, or other agreed action takes place, the affiliate will earn a ...

Affiliate marketing networks face new competitors

By David Benady, 02 June 09, 02:00

LONDON - Affiliate networks have driven the growth of the industry since its inception, but are now ... of the affiliate market over the past decade. Companies such as TradeDoubler, Affiliate Window, Buy.at and AffiliateFuture have helped put brands in touch with thousands of affiliate sites. They have also policed the way ... the management of their affiliates in-house and dispensed with the networks. Meanwhile, agencies from other ...

Affiliate marketing: Survive the online jungle

By David Benady, 02 June 09, 12:00

influence the online journey. Affiliate marketing networks face new competitors Many consumers do ... offering editorial comments and product reviews, or from money-off voucher code sites. Affiliate ... their products in a suitable way. By paying commission to affiliates that send shoppers to their own websites ...

Gocompare.com appoints OMG to affiliate marketing account

By Sarah Johnson, 11 May 09, 02:15

LONDON - Comparison website Gocompare.com has consolidated its affiliate marketing activity in a ... -fareast-language:#0400; mso-bidi-language:#0400;} OMG will manage all affiliate marketing, including brand ... to focus more on affiliate marketing in a bid to increase the volume and quality of sales and to better ...

Sweaty Betty awards affiliate marketing account to LinkShare

By Fiona Ramsay, 29 December 08, 10:30

and drive online traffic with a new affiliate marketing programme. ... The appointment marks the first affiliate campaign by Sweaty Betty, which will use LinkShare's network to promote web offers and introduce new collections, as well as strengthening relationships with existing customers. Nicola Huet, head of direct sales at Sweaty Betty, said affiliate marketing would ...