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Sport's 'crown jewels' must step up their game to come out of Olympics shadow: Three sponsors explain how to do it

Brands affiliated with non-Olympic events must try harder to stand out this year, or risk pouring

Who owns your Twitter followers?

in their personal Twitter handles, but requires them to disclose their affiliation if tweeting Intel-related content ...

Is it sustainable to reward customers for interacting with ads online?

bountiful market has been thriving for a couple of years now via the affiliate channel, where user action ...

The Marketing Society Forum: Do 'sub-culture' brands damage their essence through mass-market ads?

? That then stimulates the debate in social media. Plus, Generation Y doesn't have the tribal affiliations previous ...

Opinion: The Marketing Society Forum - Is it ever a good idea to showcase other brands within your marketing?

that online businesses need to worry about. Asos' affiliation with more brands, products and trends ... This is a smart move by Asos. Fashion Finder is simply a super-affiliates network that complements the Asos ...

Helen Edwards on Branding: The contrast ratio

McCracken is a research affiliate at the Convergence Culture Consortium at MIT. Its function is to explore ...

Andrew Walmsley on Digital: The tail doesn't wag the dog

with special forces, but may indeed ask to call up the assistance of the Shareasale affiliate network. Don ...

Brylcreem embarks on Ashes marketing drive

affiliate brands to produce similar levels of marketing activity to those for the World Cup or the Olympics ...

Andrew Walmsley on Digital: Starbucks' grande strategy

advertising, but to earn revenue as an affiliate - taking a cut of subscriptions and purchases made through ...

Boots partners with Sex and the City 2

-fareast-language:#0400; mso-bidi-language:#0400;} Boots will play on the affiliation later this month with a ...

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