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Corporate hospitality feels the pinch

By Mary Howlett, 23 September 11, 12:00

of Art Barter's launch event at the venue, Blazinstar Experiential and PHD Rocket affiliated ...

The Marketing Society Forum: Do 'sub-culture' brands damage their essence through mass-market ads?

By Staff, 23 March 11, 12:00

? That then stimulates the debate in social media. Plus, Generation Y doesn't have the tribal affiliations previous ...

Helen Edwards on Branding: The contrast ratio

By Helen Edwards, 10 November 10, 12:00

McCracken is a research affiliate at the Convergence Culture Consortium at MIT. Its function is to explore ...

My-wardrobe.com plans heavyweight marketing drive

By Joe Thomas, 14 July 10, 08:45

The venture capital firm, which also has investments in Betfair and LoveFilm, announced the funding last week. My-wardrobe will roll out heavyweight direct marketing, CRM, social media, affiliate, paid search and PR activity, and live events, as part of its acquisition and retention efforts ...

Biggest brands: Top 100 online advertisers 2010

By Adam Woods, 30 March 10, 12:00

, affiliate marketing, mobile and online display in general). Overall, financial services was the biggest ...

My-wardrobe.com appoints Amanda Metcalfe as marketing director

By Joe Thomas, 16 December 09, 10:20

, as it ramps up its CRM, direct marketing, affiliate and PPC activity. She will report to founder and CEO ...

Biggest brands: Top 100 online advertisers 2009

By David Benady, 31 March 09, 08:30

of the brand's online marketing, which includes affiliates and search marketing. 'A strong online presence ...

Sweaty Betty awards affiliate marketing account to LinkShare

By Fiona Ramsay, 29 December 08, 10:30

and drive online traffic with a new affiliate marketing programme. ... The appointment marks the first affiliate campaign by Sweaty Betty, which will use LinkShare's network to promote web offers and introduce new collections, as well as strengthening relationships with existing customers. Nicola Huet, head of direct sales at Sweaty Betty, said affiliate marketing would ...

Carbon offsetting loyalty scheme hits out at new rival

By Joe Thomas, 27 October 08, 01:08

different view.' Carboncreditz allows shoppers at affiliate stores to earn credits as they make purchases, which are then invested into carbon offset projects (1 creditz = 1p). More than 1,000 affiliate ...