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Revolution: Special Report - Battle of the brands

By Kim Benjamin, 06 March 12, 10:30

out online, affiliate marketing can be particularly effective. Kim Benjamin compares their programmes. ... Skip to tables It's easy to see why retailers are embracing affiliate marketing. The activity ... consultancy Reform. 'Voucher-code aggregators and affiliates can capture those consumers because of the depth and breadth of their offers.' Affiliate marketing is growing in importance among fashion retailers ...

Is it worth auditioning authentic, independent brand advocates? The Marketing Society Forum

22 February 12, 08:00

. 'Audition' rings lots of alarm bells. Steve Dresser's blog prominently states it is 'in no way affiliated ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

, check-in/check-out Isobar Mobile, Bud Ice index Best use of affiliate marketing affilinet, no ordinary airline no ordinary affiliate program affilinet, the development and growth of the Matalan affiliate program Capital One (Europe) plc, aggregator exclusives strategy Fifty6 Manning ...

Andrew Walmsley on Digital: Groupon's 'Y-factor' problem

By Andrew Walmsley, 14 September 11, 12:00

'. - The service also offers deals from affiliated sites, such as Amazon.com, MyHabit.com and 6pm ...

Brand Health Check: Best Buy

By Rachel Barnes, 30 June 11, 12:00

affiliates to support and develop the brand in terms of product knowledge and retail service. - Promote ...

EasyJet joins Nectar rewards scheme

By Ed Owen, 14 March 11, 09:15

this year, following British Gas's affiliation with the loyalty scheme in January.

Vouchers and gift cards: Corporate incentives

By James Quilter, 11 March 11, 09:00

. - Open Loop Cards These usually take the form of MasterCard or Visa-affiliated cards that can be used ...

Andrew Walmsley on Digital: Starbucks' grande strategy

By Andrew Walmsley, 03 November 10, 12:00

advertising, but to earn revenue as an affiliate - taking a cut of subscriptions and purchases made through ...

My-wardrobe.com plans heavyweight marketing drive

By Joe Thomas, 14 July 10, 08:45

The venture capital firm, which also has investments in Betfair and LoveFilm, announced the funding last week. My-wardrobe will roll out heavyweight direct marketing, CRM, social media, affiliate, paid search and PR activity, and live events, as part of its acquisition and retention efforts ...