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Dell to pay customers to promote products in social media

By Sarah Shearman, 03 April 12, 11:31

, the idea is to make customers "micro-affiliates" of the brand. It is using performance network ...

Revolution: Special Report - Third parties make the most of mobile

By Stuart Derrick, 06 March 12, 10:00

are cashing in with a little help from mobile affiliate activity. ... , they are also using their mobile kit to search for low prices, special offers and vouchers. Affiliate schemes ... to embrace the opportunities of affiliate marketing across mobile platforms. Debenhams for one has dipped ... in the proximity of its stores a 5 discount on a 30 spend. Gillian Makepeace, affiliate marketing manager ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

, check-in/check-out Isobar Mobile, Bud Ice index Best use of affiliate marketing affilinet, no ordinary airline no ordinary affiliate program affilinet, the development and growth of the Matalan affiliate program Capital One (Europe) plc, aggregator exclusives strategy Fifty6 Manning ...

Who owns your Twitter followers?

By Rachel Barnes, 13 January 12, 01:00

in their personal Twitter handles, but requires them to disclose their affiliation if tweeting Intel-related content ...

Corporate hospitality feels the pinch

By Mary Howlett, 23 September 11, 12:00

of Art Barter's launch event at the venue, Blazinstar Experiential and PHD Rocket affiliated ...

Digital Report: Keep your affiliates onside

By Andrew McCormick, 28 April 10, 12:00

Marketers looking to use affiliates for the first time must ensure they take steps to protect brand ... . It seems like an attractive option, with low running costs and no risks, and this is exactly what affiliate ... purchase, the affiliate network is rewarded accordingly. It sounds simple, but many marketers have discovered through bitter experience that the affiliate marketing landscape can be a minefield. In the worst ...