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Special Report: Affiliate Marketing - Battle of the brands

By Kim Benjamin, 13 May 10, 12:00

Mobile phone operators such as Vodafone and Orange now rely on affiliate marketing to convert ... surprise then that brands in this sector are among the UK's biggest-spending affiliate marketers, relying ... for the best deal. Through affiliate marketing, mobile phone operators can tap into a series of websites ... , head of the affiliate division at Twentysix, says such sites are willing to push traffic to brands ...

Andrew Walmsley on Digital: Make your affiliations pay

By Andrew Walmsley, 05 May 10, 12:00

Affiliate marketing is a highly effective channel, as long as you actively engage with the partner ... With an estimated 4bn in sales last year, affiliate marketing is now a serious channel to market ... the wrong people, and don't even know it. The commonest misconception about affiliate marketing is that it's risk-free. The theory goes that by paying affiliates on a cost-per-acquisition basis, marketers assume ...

Digital Report: Keep your affiliates onside

By Andrew McCormick, 28 April 10, 12:00

Marketers looking to use affiliates for the first time must ensure they take steps to protect brand ... . It seems like an attractive option, with low running costs and no risks, and this is exactly what affiliate ... purchase, the affiliate network is rewarded accordingly. It sounds simple, but many marketers have discovered through bitter experience that the affiliate marketing landscape can be a minefield. In the worst ...

Digital Report: Don't underestimate the super-affiliates

By Andrew McCormick, 28 April 10, 12:00

One of the marketing success stories of the past 12 months has been the meteoric rise of 'super-affiliates ... brands remain sceptical, accusing the super-affiliates of cannibalising sales. For finance and utility ... are among the participating retailers. Peter Rowe, managing director of affiliate network Affilinet ...