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Direct choice: Renault Magazine

By Julia Hutchison, Director, Association of Publishing Agencies, 10 November 04, 12:00

while the brand is kept front of mind. - Direct agency: Publicis Dialog. ...

Media Choice: Tesco TV

By Julia Hutchison, Director, Association of Publishing Agencies, 01 April 04, 12:00

So Tesco TV is about to launch.

MARKETING REPORT - CUSTOMER MAGAZINES: Sponsor's statement - Why clients are turning to customer publishing

By GRAHAME LAKE, Chairman of the Association of Publishing Agencies, 20 September 01, 12:00

". For customer publishing agencies this has been a particularly exciting period, as the growth in the size ... the medium. The Association of Publishing Agencies (APA) has been one of the driving forces behind ... of the main findings in this year's Mintel report was that the remit of publishing agencies has broadened ...

Opinion: Marketing Society - Take control of your media

By Julia Hutchison, chief operating officer of the Association of Publishing Agencies and a member of, 09 August 06, 12:00

Is it me or does the marketing industry coin new terminology, particularly acronyms, on a daily basis?

Interbrew trims direct agencies

21 July 04, 12:00

Interbrew has slimmed down its below-the-line roster to four agencies to work across its beer ... . Interbrew previously used 10 agencies across its beer business. Creative agencies Bartle Bogle Hegarty ...

Agencies attack 'unchecked' web

15 August 07, 12:00

Media agencies are demanding that internet sales houses clamp down on placing ads on inappropriate ... Advertising Sales House (IASH), but media agencies say its actions do not go far enough. One digital media ...

Top direct marketing agencies

29 March 06, 12:00

Marketing's exclusive league table of the top direct marketing agencies is based on data supplied ... agencies. For all the optimism about direct s future, there are plenty of questions weighing on the minds of agency executives. How do they keep up with the proliferation of new digital channels? How do ... in this year s direct marketing agency league table. Both gross profit and turnover are up almost across ...