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Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency to handle both its global and UK accounts. The agency will be responsible for managing the automotive ... a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...

IAG forced to take on bmi baby as airline takeover completes

By Loulla-Mae Eleftheriou-Smith and Emma Powell, 20 April 12, 09:27

the same year. Two years later, it appointed Grand Union as its first digital creative agency of record ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

The Volkswagen-owned marque has hired WPP agencies Grey London and Possible Worldwide to its European account in an attempt to replicate the marketing success of sister brands VW, Audi and Skoda. SEAT s latest Enjoyneering brand positioning promotes the benefits of its Spanish design and German ...

Laithwaites Wine names ex-Lloyds man as marketing chief

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 12:16

Roberts replaces Georgina Hewitt, who left the post in February 2011 to take up a role with Laithwaite's data agency, More2. Roberts reports directly to Laithwaites Wine managing director Glenn Caton ... Wine hired eCRM specialist agency Underwired Amaze to help improve its relationship with customers ...

Bupa marketer McAnena departs to set up consultancy

By Alex Brownsell, 03 April 12, 08:30

McAnena departed Bupa last month after a three-year tenure, which included overseeing the relaunch of the brand under the strapline Helping you find healthy . It is not yet known whether Bupa will seek a replacement for McAnena, who joined from PepsiCo. She previously held senior roles at Unilever, media agency ...

Industry View: Will Apple unveil an iPad 3 tonight?

By Matthew Chapman, 07 March 12, 10:21

Francisco tonight (7 March) we survey agency specialists about their expectations and the knock-on effects

Lloyds marketer Joe Clift leaves bank

By Alex Brownsell, 01 March 12, 11:24

unified marketing operation and agency roster at the bank. Lloyds Banking Group unveiled a new ...

Fujitsu to drive mobile launch with 'significant' marketing investment

By Matthew Chapman, 28 February 12, 02:00

in development, with Fujitsu in discussions with its established agency network and other agencies ...

Reckitt Benckiser ramps up Durex global digital plans

By Sarah Shearman, 28 February 12, 08:00

The FMCG company plans to ramp up its digital marketing for the condom and sex-toys brand, as part of its wider power brands strategy. RB is seeking a global digital agency to devise a strategy ... before airing on TV. It is understood that the appointed agency will be Durex s first retained ...

Downing Street plans careers brand to target youth unemployment

By Sarah Shearman, 14 February 12, 10:15

and is currently talking to digital agencies about the design and build project. Number 10 and the enterprise ... , Centrica, Serco and marketing agency group Engine are among its founding partners. Number 10 claimed ... is in discussions with digital agencies about the design and build of the platform. Separately, the Department ...