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Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

year he called for agencies to refocus around the consumer, not the client, and to shift their centre ... 've reduced agency fees and redirected spend back into media. What is your view of how hard marketing budgets ... have done with the agencies is become more performancedriven; we want the agencies to be equally ...

Boots revamps pharmacies to reflect specialities

By Matthew Chapman, 04 May 12, 01:20

." The icons been designed by Boots' ad agency Mother. The new messaging will be communicated in press ...

Helen Edwards: Grand incentive to alter pack mentality

By Helen Edwards, PPA, Business columnist of the year, 02 May 12, 10:00

your brand as a whole.' - According to a 2008 report for the Food Standards Agency, bigger pack ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

down the commentary or question the ads in light of negative reaction, marketers and ad agencies would ...

Facebook's Everson urges marketers to 'make a bet on us'

By Arif Durrani, 25 April 12, 09:45

advertisers and agencies, and to help drive the commercialisation of the business. One of her first moves ... : On the Client Council that I started a year ago there are eight CMOs and six agency CEOs. I mix them up. I ...

Adwatch (April 18 ) Top 20 recall: Lynx

By Matthew Heath, chief strategy officer, LIDA, 18 April 12, 12:00

Latest Apr-04 Brand Agency/TV Buyer Recall rank % 1 ... Research UK The Good Agency/MediaCom 31 11= (13=) Sky Brothers Sisters ... Saatchi/Walker Media 28 18 ( ) Chicago Town Pizza Life Agency/MEC 27 ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

marketers, agency leaders and Marketing at last week's WACL dinner. Here we bring you highlights from that Q ... as public relations and so we became an integrated organisation . We then worked with all of our agencies ... to organise so you're all co-located. It's not just the client but the agencies, you're all co ... by our partners not just agencies, but we consider suppliers and media and digital companies our ...