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Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...

Non-sponsor brands ramp up pre-Olympics sports marketing

By Gemma Charles, 09 May 12, 08:30

Currie, director of sports marketing agency brandRapport, said the issue puts Locog in a "tricky ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

rat a mile off.' In the agency's 2011 'The truth about youth' research, which surveyed 7000 16 ... at youth marketing agency Livity, the key to marketing to a generation that feels entitled to everything ... cause-related marketing, according to Callum McGeoch, creative director at youth marketing agency ...

Burger King pushes innovation message with first lamb recipe

By Matthew Chapman, 29 March 12, 10:17

to split from global agency Crispin Porter Bogusky (CP B) and take a more regional approach ...

Engine Group does 'pop art' cover for this week's Marketing

By Noelle McElhatton, 20 March 12, 08:30

Engine Group, the parent company of agencies WCRS, Partners Andrews Aldridge and Jam, has created a ... at PAA and the agency s senior copywriter Jon Leney. Click to enlarge ...

Marketing magazine revamps with new design, a picture cover and refreshed content

By Staff, 11 January 12, 08:00

created by ad agencies. ... agencies. The first cover, by Saatchi Saatchi, illustrates the anchor feature on 12 trends for 2012 ...

Interactive: Twelve ideas for 2012

By Nicola Clark, 10 January 12, 10:00

should now view the recession as a source of long-term pressure on consumer behaviour. The agency urges ... of sponsorship agency Synergy, says: 'One of the key themes this year will be the redefining of what it means ... will come together. Carl Ratcliff, executive planning director at integrated agency Elvis, says ...

The most irritating ads of 2011

By David Benady, 10 January 12, 01:00

of tedium, to the surprise of the agency that created it, VCCP. Chief executive Adrian Coleman accepts ... director at agency Wieden Kennedy, says: 'The sheer repetition factor of campaigns means they just get ... IN THE PAST YEAR? Rank Brand Agency / production house % 1 Webuyanycar ...