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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

help with our marketing activity. We work with Deng's sponsors and management agency to develop ...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency to handle both its global and UK accounts. The agency will be responsible for managing the automotive ... a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

Marketing in February. Dom Hodge, planning director at specialist music marketing agency Frukt, agrees ...

Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

at communications agency Generate Sponsorship. UNDER ARMOUR STATS Net revenues from international sales ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...

Sector Insight: betting shops

By Jane Bainbridge, 15 May 12, 10:29

of the industry working in advertising and communications agencies. He has been managing partner at Partners ...

Twitter boss: UK brands 'driving ad innovation'

By Sarah Shearman, 15 May 12, 08:00

, but claimed that Twitter is recording healthy growth from all three types of ad product. Agency sources ...

Man City's title win 'can double sponsorship earnings'

By John Reynolds, 14 May 12, 11:27

marketing agency brandRapport, said: "With this Premiership win, Manchester City over the next five years ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA. The band, which ... book to be written by a marketer and his or her agency. After many hours of conversations across ... in Beaverton, USA. Ajaz Ahmed is the founder and chairman of AKQA, the digital agency he founded when he ...